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Piping Rock Health Products · 22 hours ago

Paid Media Manager

United States

Full-time

Remote

Senior Level

$80K/yr - $89K/yr

5+ years exp

Piping Rock Health Products is a global vitamin and supplement manufacturer committed to quality wellness products. They are seeking a Paid Media Assistant Manager who will own campaigns end-to-end, lead execution, mentor teammates, and drive performance in a high-growth startup environment.

FitnessHealth CareWellness

Responsibilities

Own cross-functional project timelines from planning through execution — ensuring deadlines are met and deliverables are airtight

Manage communication between Paid Media, Creative, Analytics, and Merchandising to keep campaigns aligned and on track

Build clear briefs, status reports, and post-mortems that keep everyone informed and accountable

Proactively identify blockers, dependencies, and risks — then solve them before they slow momentum

Lead project check-ins, ensuring stakeholders have visibility into priorities, next steps, and resource needs

Drive process improvements to make campaign execution faster, smoother, and more scalable

Track deliverables and action items with precision — whether it’s media plans, creative assets, or reporting dashboards

Lead by example — set high standards for execution, ownership, and speed

Coach and develop junior team members through hands-on feedback, training, and performance check-ins

Foster a culture of curiosity, experimentation, and accountability across the team

Delegate effectively — ensuring everyone knows their lane, owns their work, and delivers on time

Support hiring, onboarding, and upskilling efforts to build a stronger, more agile media team

Provide clear direction in fast-changing situations, helping the team prioritize and focus on what moves the needle

Champion collaboration and communication — breaking silos and driving alignment across departments

Run the show on paid media — Amazon, Google Ads, Meta Ads, TikTok, Retail Media, DSPs, Programmatic — you name it

Keep campaigns flying: pacing, budgets, KPIs — all under your control

Move fast on optimizations. See a problem? Fix it. Find an opportunity? Jump on it

Pull and interpret data like a pro — find the story behind the numbers and use it to drive smarter growth

Build test plans, launch experiments, and iterate quickly to uncover what works (and what doesn’t)

Stay ahead of the curve — new tools, new betas, new trends — you’ll be the one bringing them to the table

Mentor and coach junior teammates to level up execution and confidence

Collaborate with creative and strategy teams to bring bold ideas to life — and make sure they perform

Participate in unscheduled video calls during EST business hours

Quickly investigate and resolve issues that adversely impact performance or cause ads to stop serving during and outside normal working hours

Experience leading fast-paced meetings with large groups while quickly navigating excel spreadsheets, fielding questions, and taking notes to be shared with the team

Other duties as assigned