Weedmaps · 17 hours ago
Senior Director, Creative and Content (Hyrbid)
Austin, TX
Full-time
Hybrid
Director/Executive
$207K/yr - $232K/yr
10+ years expWeedmaps is a global leader in the cannabis industry, seeking a Senior Director, Creative and Content to drive the company's creative vision and execution. This role involves leading a multidisciplinary creative team and establishing creative operations to ensure brand consistency and effectiveness across all marketing channels.
AdvertisingAppsCannabisCollaborative ConsumptionInformation TechnologyInternetMedia and Entertainment
Responsibilities
Recruit, manage, and develop a high-performing creative team across design, brand and content strategy, and production
Provide clear direction, feedback, mentorship, and growth opportunities for team members
Foster a culture of creativity, collaboration, accountability, and continuous improvement
Ensure the team operates efficiently with clear priorities, scalable processes, and high-quality output
Define and lead Weedmaps’ creative vision across brand, content, and marketing channels
Champion and evolve the brand’s visual identity, voice, and storytelling framework
Ensure creative excellence and consistency across all touchpoints, including paid media, owned channels, experiential, and editorial content
Own and define Weedmaps’ brand and content strategy, setting the vision for how the brand is positioned, expressed, and experienced across all channels
Establish the core brand narrative, messaging framework, and content pillars that guide marketing, product storytelling, and campaign development
Translate business objectives, audience insights, and cultural context into clear brand and content strategies that drive relevance, differentiation, and impact
Set creative and strategic direction for content across paid, owned, earned, and experiential channels, ensuring cohesion from top-of-funnel brand storytelling through performance and lifecycle content
Define standards and best practices for platform-specific content, balancing creative excellence with effectiveness and scalability
Partner with cross-functional leaders to ensure brand and content strategy are consistently applied across the organization
Oversee the design function across all marketing channels, ensuring strong craft, consistency, and scalability
Lead the in-house studio responsible for photo and video capture, editing, and production
Establish best practices for creative development, production workflows, and quality control
Build and scale an in-house creative agency model to support organizational needs
Define intake, briefing, prioritization, and workflow processes for cross-functional partners
Manage production timelines, budgets, and vendor relationships to ensure efficient and predictable delivery
Determine when to leverage internal resources versus external agencies, freelancers, or production partners
Partner closely with Paid Media to ensure creative is optimized for performance and experimentation
Support Field Marketing and Events with creative concepts and assets for experiential and regional activations
Collaborate with Lifecycle, Marketing Operations, and other stakeholders to align creative with broader marketing goals
Define creative success metrics in partnership with Marketing leadership
Use performance insights, testing results, and audience data to continuously refine creative approaches
Stay current on design, cultural, and content trends, including emerging creative technologies and AI-enabled tools
Qualification
Required
10+ years of experience in creative roles, including leadership positions within an in-house team, brand, or agency
Proven experience leading multidisciplinary creative teams across design, content, and production
Strong portfolio demonstrating brand leadership, concept development, and multi-channel execution
Experience managing creative operations, production workflows, and budgets
Excellent communication and presentation skills with the ability to influence senior stakeholders
Preferred
Cannabis industry experience or strong cultural fluency, with a deep understanding of cannabis audiences, aesthetics, and trends
Ability to create authentic, compliant creative that balances cultural credibility with brand safety
Experience building or scaling an in-house creative or studio model
Background working closely with performance marketing teams and optimizing creative for testing and iteration
Familiarity with modern content platforms, creative technologies, and AI-enabled tools
Experience in regulated industries requiring careful brand and compliance considerations
Strong understanding of modern marketing measurement and creative effectiveness
Experience supporting experiential, field marketing, or event-driven creative
Passion for culture, design, storytelling, and emerging trends
Benefits
Physical Health (Medical, Dental & Vision)
100% employer-paid premium for employees
Up to 80% coverage for dependents
Up to $2,000 company HSA contribution with the High Deductible Health Plan
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life & AD&D - employer paid 1x salary up to $250,000
Supplemental, voluntary benefits
Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Identity theft protection
Legal access to a network of attorneys
PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Paid parental leave
Company
Weedmaps
Weedmaps is the world's first marijuana technology and media brand. It is a sub-organization of Weedmaps.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-04-13Undisclosed
2018-08-15Undisclosed
2015-11-01Acquired
Leadership Team
Dimension Software
CoFounder / CTO
Duncan Grazier
Chief Technology Officer
Recent News
2025-09-23
2025-09-02
Morningstar.com
2025-07-10
Company data provided by crunchbase