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SpartanNash · 2 days ago

Media Specialist

Byron Center, MI

Full-time

Onsite

Entry, Mid Level

2+ years exp

SpartanNash is a food solutions company that delivers the ingredients for a better life. The Media Specialist role involves managing media operations, optimizing advertising campaigns, and ensuring compliance with marketing regulations.

GroceryMeat and PoultryRetail

No H1B

Responsibilities

Use sales/marketing data and 3rd party tools to generate detailed reports that track campaign effectiveness (KPIs), customer engagement, conversion rates, website traffic/engagement, social media metrics and sales impact across multiple marketing channels

Liaison between external vendors and internal shareholders coordinating numerous campaigns with multiple versions on a weekly basis

Develop and manage a content calendar aligned with marketing campaigns and engaging content across formats (text, image, video) and banners

Schedule and execute media campaigns to support various marketing objectives across multiple brands/banners directly with media vendors, or with agency

Stay current on industry trends, digital innovations, competitor activity and emerging trends

Maintain a working knowledge of marketing compliance and data privacy regulations, ensuring all campaigns and communications adhere to legal, Company and OEM guidelines

Guide digital advertising efforts including paid search (PPC), paid and organic social media, programmatic/streaming campaigns, SEO, video, TV, radio, and outdoor, optimizing campaigns as needed

Utilize data from various ad management platforms and Looker Studio to identify trends, insights, and areas for optimization

Conduct A/B testing and/or conversion lift studies to analyze media impact to maximize ROAS

Take on additional responsibilities as assigned or as the business needs evolve

Qualification

Digital advertising strategiesCampaign reportingData analysisSEO/SEMMeta Business SuiteGoogle AdsCRM platformsHighly organizedTeam-orientedPresentation skills