WPTV · 1 week ago
Local Sales Manager, WPTV
West Palm Beach, FL
Full-time
Onsite
Mid, Senior Level
7+ years expWPTV, The E.W. Scripps NBC affiliate in West Palm Beach, Florida, is seeking a Local Sales Manager who will drive revenue growth by leading the local sales team. The role involves developing advertising strategies across various platforms and managing a team to achieve sales objectives.
News
Responsibilities
Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station
Organize, direct and manage the execution and performance of a team of local sales Account Executives
Negotiate ratings, rates and budgets
Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile
Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field
Utilize SSP, resources and tools provided to build effective sales strategies
Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved
Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready
Maintain positive working relationships with outside vendors
Interface with traffic systems and personnel to ensure efficient management of airtime inventory
Oversee accounts receivable and credit policies
Develop and implement pricing and packaging to fill needs of both client and station
Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly
Effectively forecast sales revenue and manage department expenses so that financial goals are achieved
Other duties as assigned
Qualification
Required
Bachelor's degree in business or related field or equivalent experience preferred
Generally, 7+ years proven success in media sales
Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
Company
WPTV
WPTV Newschannel 5 is the NBC affiliate located in West Palm Beach, Florida and owned by The E. W. Scripps Company.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Anne O'Mara
Human Resources Business Partner
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