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Huron · 14 hours ago

Content Strategy and Sales Education Senior Associate

Chicago, IL

Full-time

Onsite

Mid Level

$95K/yr - $136K/yr

3+ years exp

Huron is redefining what a global consulting organization can be, and they are seeking a Content Strategy and Sales Education Senior Associate to shape and execute content that supports their commercial sales strategy. This role involves collaborating with leadership to create compelling sales assets, managing content strategy, and leveraging AI tools to enhance efficiency.

ConsultingInformation TechnologyProfessional Services

Responsibilities

Assist in defining and executing the content strategy by industry, solution, and sales play, aligned to commercial priorities

Own the program management and development of various asset types, including sell sheets, POVs, case studies, decks, placemats, and videos, to showcase our expertise and capabilities, tailoring content to address different stages of the buyer's journey, from awareness to consideration and decision-making

Collaborate with cross-functional teams like corporate marketing and lead discussions with managing directors and subject matter experts to gather insights and information to create accurate and informative content

Recommend new narratives, value props, and asset types based on sales feedback, buyer behavior, and campaign performance

Partner with Marketing and Growth Enablement leaders to support priority GTM campaigns for top-tier offerings and technology partners

Participate in campaign planning sessions, kickoff meetings, and retrospectives to represent content and sales enablement needs

Translate campaign strategy into content plans, including identifying required assets across the funnel (awareness, consideration, conversion)

Coordinate timing and sequencing of content to support campaign launches and major sales motions

Regularly update and enhance existing sales collateral, external digital sales pages, and internal collateral pages in Seismic to ensure relevance, consistency, and usability

Ensure consistency in messaging, branding, and visual design across all collateral materials

Incorporate stakeholder feedback to continuously improve assets and approaches

Stay informed about the latest trends, buyer behavior, competitive positioning, and best practices in our core commercial industries

Conduct competitive analysis to identify opportunities for differentiation and improvement in our sales assets

Track performance of campaign-related content, including usage, feedback from sales, and contribution to pipeline progression, and synthesize into recommendations for future campaigns

Partner with Marketing to align content metrics with broader GTM KPIs

Manage execution of quarterly sales enablement sessions for sellers, including content development, coordination, and delivery support

Work with SMEs and industry leaders on drafting and sending regular industry newsletters highlighting go-to-market updates and resources

Leverage and help improve AI-enabled tools and workflows (e.g., complementary GPTs) to accelerate drafting, iteration, and repurposing of content

Contribute to building repeatable, scalable ways of working that reduce manual effort and allow the team to focus on higher-value strategic work

Qualification

Content creationSales asset developmentProject managementDigital transformationAI tools proficiencyMicrosoft Office SuiteWritten communicationVerbal communicationCreative mindsetTeam collaboration

Required

Bachelor's degree in Marketing, Communications, Business, or a related field

3+ years of proven experience in content creation, copywriting, or sales asset development, preferably for a consulting firm

High-level understanding of what digital transformation is and the Oracle, Workday, and Salesforce ecosystem

Excellent written and verbal communication skills, with the ability to simplify complex concepts for executives and various buyer personas

Proficiency in Microsoft Office Suite

Strong project management skills to meet deadlines and manage multiple tasks simultaneously

Comfort working with AI tools to support content creation and scale impact

Creative mindset with an eye for design and visual aesthetics

Ability to adapt to changing priorities and collaborate effectively within a team environment

Benefits

Medical, dental and vision coverage

Other wellness programs

Annual incentive compensation program

Company

Huron

Glassdoor4.0

Huron is a global professional services firm that collaborates with clients to put possible into practice by creating sound strategies, optimizing operations, accelerating digital transformation, and empowering businesses and their people to own their future.

Founded in 2002

Chicago, Illinois, USA

5001-10000 employees