T-Mobile · 5 days ago
Integrated Marketing Manager – Small Business Internet Direct Marketing (CRM)
Overland Park, KS
Full-time
Hybrid
Mid Level
$88K/yr - $159K/yr
3+ years expT-Mobile is a leading telecommunications company, and they are seeking an Integrated Marketing Manager to enhance their Broadband Marketing team. The role involves developing and executing marketing strategies to support commercial and brand objectives, collaborating across multiple teams, and ensuring successful campaign delivery.
InternetMobileTelecommunicationsWireless
Responsibilities
Develop direct marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation
Work closely with campaign managers, creative team, audience team and other internal / external partners to ensure campaigns are launched on time, on budget, and error-free
Leverage data, analytics and a test-and-learn approach to identify opportunities and insights and translate needs into executable marketing plans that improve performance and deliver on objectives
Owns and authors marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market
Partners with brand strategy and internal creative teams along with agencies on creation of world-class marketing communications that engage small business prospects and existing customers
Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance
Continually monitor ongoing results versus forecast, new research, and competitive intelligence to refine and improve performance. Work with operations, brand, analytics and other partners to streamline and automate processes and ensure execution with excellence
Work with other team members and departments to identify and support team goals, cross-selling, and partnership opportunities to meet broader corporate objectives. Support other broadband marketing initiatives as requested
Prepare performance and test reports to inform leadership and partners of forecasts, ongoing results, challenges and opportunities
Also responsible for other Duties/Projects as assigned by business management as needed
Qualification
Required
Bachelor's degree in business, marketing, communications, or related field of study
3 years of marketing experience in successfully building and executing broad direct marketing plans with recognized B2C brands
Experience in data driven marketing techniques and traditional database marketing is critical
Experience applying consumer insights to improve campaign targeting, delivery, performance, etc
Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment
Familiarity with campaign management and delivery tools such as Adobe Campaign, Pardot, Salesforce, Hubspot or similar
At least 18 years of age
Legally authorized to work in the United States
Preferred
Master's/Advanced degree
B2B marketing experience is a strong plus
Benefits
Medical, dental and vision insurance
Flexible spending account
401(k)
Employee stock grants
Employee stock purchase plan
Paid time off
Up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually
Paid parental and family leave
Family building benefits
Back-up care
Enhanced family support
Childcare subsidy
Tuition assistance
College coaching
Short- and long-term disability
Voluntary AD&D coverage
Voluntary accident coverage
Voluntary life insurance
Voluntary disability insurance
Voluntary long-term care insurance
Mobile service & home internet discounts
Pet insurance
Access to commuter and transit programs
Company
T-Mobile
T-Mobile is a telecommunications company that provides wireless communication services, including mobile phone and internet services. It is a sub-organization of Deutsche Telekom.
10001+ employees
H1B Sponsorship
T-Mobile has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (533)
2024 (457)
2023 (433)
2022 (674)
2021 (522)
2020 (320)
Funding
Current Stage
Public CompanyTotal Funding
$17.37B2026-01-05Post Ipo Debt· $2B
2025-10-06Post Ipo Debt· $2.8B
2024-09-23Post Ipo Debt· $2.5B
Leadership Team
John Saw
President of Technology, Chief Technology Officer
Peter Osvaldik
EVP & CFO
Recent News
Fierce Network
2026-01-16
Company data provided by crunchbase