Profound · 1 week ago
Social Distribution Manager
New York City
Full-time
Onsite
Mid, Senior Level
$110K/yr - $150K/yrProfound is a company that helps brands manage their visibility in the AI landscape. The Social Distribution Manager will be responsible for developing and executing the social distribution strategy, primarily on LinkedIn, to drive engagement and establish the company as an authority in AI visibility.
AnalyticsArtificial Intelligence (AI)SEO
Responsibilities
Own Profound's social distribution strategy across LinkedIn, X, and emerging platforms, with LinkedIn as the primary focus
Partner with our research team to identify compelling insights and data points, then translate them into social content that drives engagement and establishes Profound as the authority on AI visibility
Build and manage the research-to-social pipeline — a repeatable process for turning internal data, customer insights, and original research into a steady stream of high-performing posts
Work closely with customer-facing teams (Sales, Customer Success, Post-Sales) to surface stories, quotes, and proof points that resonate with our audience
Build and run our executive voice program for our internal thought leaders, developing their POVs, and ensuring a consistent, high-quality presence that positions Profound as the category leader
Design and scale an employee advocacy program that turns Profound's team into a coordinated distribution network, including content kits, training, and tracking
Set creative direction for social and video content, working closely with a videographer to ensure every piece is built for distribution from the start
Develop distribution playbooks that maximize the reach and lifespan of pillar content — turning reports, webinars, and launches into sustained social campaigns
Experiment with formats, timing, and platform-specific tactics to continuously improve engagement and reach
Track what's working with rigor. Own social analytics, report on performance, and use data to refine strategy
Collaborate with Content, PMM, and Comms to ensure launches, campaigns, and thought leadership are amplified with cohesive distribution plans
Stay ahead of platform changes, algorithm shifts, and emerging distribution channels and adapt our approach accordingly
Qualification
Required
You've built social distribution programs that drove measurable growth — follower counts, engagement rates, attributed pipeline. You can point to results
You understand LinkedIn deeply: what performs, why it performs, and how the algorithm rewards (and punishes) different behaviors
You have a nose for what's interesting. You can look at a spreadsheet of data or a customer call transcript and spot the insight that will make people stop scrolling
You're a strong writer who can capture executive voice — ghostwriting feels natural, not forced
You think in systems and playbooks, not one-off posts. You want to build repeatable engines
You're comfortable working cross-functionally — pulling insights from researchers, customer teams, and product without needing to manage them directly
You're comfortable giving creative direction to video and design resources, even if you're not executing the production yourself
You're analytical and data-informed — you measure what matters and adjust based on what you learn
You've worked in B2B, SaaS, or tech — you understand how to reach and engage a professional audience
You're proactive, organized, and able to manage multiple workstreams (executive content, branded social, employee advocacy, research distribution) simultaneously
Preferred
experience with employee advocacy platforms (GaggleAMP, Sprout, etc.) or executive communications programs
background in data journalism, research communications, or content roles where you've translated complex information into accessible stories
Benefits
Equity
A full suite of benefits and perks
Company
Profound
Profound is an AI visibility and content optimization platform that that helps brands optimize their visibility in generative AI search.
Founded in 2024
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$58.5MKey Investors
Sequoia CapitalKleiner PerkinsSaga Ventures
2025-08-12Series B· $35M
2025-06-18Series A· $20M
2024-08-13Seed· $3.5M
Leadership Team
James Cadwallader
Co-Founder, CEO
Dylan Babbs
Co-founder, CTO
Recent News
Company data provided by crunchbase