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nf&co. · 3 days ago

Analyst, Performance Marketing

Brooklyn, NY

Full-time

Hybrid

Entry Level

$70K/yr - $70K/yr

1+ years exp

nf&co. is a best-in-class boutique growth and content agency that works with innovative D2C and B2B startups. The Analyst, Performance Marketing role involves executing and optimizing paid media campaigns, analyzing performance data, and collaborating with various teams to drive growth and content strategy.

AdvertisingBusiness IntelligenceManagement Consulting

Responsibilities

Execute, monitor, and optimize Paid Media campaigns across Meta (Facebook, Instagram), Google (Search, YouTube, Display), Amazon, and others

Analyze performance data to improve campaign efficiency and business growth

Advise on conversion funnel optimization, landing page performance, and split testing in partnership with client teams

Write and refine ad copy and creative briefs for static, motion, and UGC assets

Collaborate with designers to develop and test high-performing creative

Produce articles using AI-assisted writing tools, and coordinate with creators, designers, and brand partners to bring content to life

Ideate and test high-potential review formats and content angles that align with brand goals and audience intent

Using ads platforms and third-party tools, report on article and content performance across the Digest Network

Assist with internal business operations including client reporting, project management, and business development initiatives

Communicate regularly with client teams to share insights and recommendations

As you build trust with the team, interface directly with Founders, Heads of Growth, and Marketing Leads at high-growth startups

Qualification

Analytical skillsPerformance marketingAd platforms experienceMicrosoft productivity toolsGoogle productivity toolsAI productivity toolsDesign tools experienceMultitaskingWritten communicationVerbal communicationProblem-solving skillsCreative talents