Profound · 1 day ago
Performance Marketing Manager
New York City
Full-time
Onsite
Mid Level
$140K/yr - $180K/yr
3+ years expProfound helps companies manage their brand's AI presence, and they are seeking a Performance Marketing Manager to lead their paid media efforts. In this role, you will execute and optimize campaigns across various platforms to drive pipeline growth and work closely with the Demand Generation Manager to align strategies with paid media tactics.
AnalyticsArtificial Intelligence (AI)SEO
Responsibilities
Own execution across all paid channels: Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta, and emerging platforms as we test them
Build and manage campaigns end-to-end, from account structure and audience targeting to creative implementation and bid optimization
Partner with the Demand Generation Manager to translate campaign strategies and ABM plays into paid media tactics
Manage and optimize budgets across channels, reallocating spend based on performance and pipeline impact
Run rigorous A/B and multivariate tests on creative, copy, audiences, and landing pages to continuously improve results
Own reporting and analytics for paid channels: build dashboards, track KPIs, and surface insights that inform strategy
Work with creative, content, and product marketing teams to brief and iterate on ad creative, ensuring assets are optimized for each platform
Stay current on platform changes, new ad formats, and best practices
Ensure tracking, attribution, and integrations (HubSpot, GA4, etc.) are properly configured to measure true impact
Qualification
Required
3+ years of hands-on experience running B2B paid media campaigns, with proven results in pipeline and revenue contribution
Deep proficiency in Google Ads and LinkedIn Ads
Understanding of the B2B buyer journey and how paid media fits into a broader demand gen strategy
Clear communicator who can explain performance, trade-offs, and recommendations to non-experts
Experience working with or managing paid agencies and know how to get the best out of external partners
Comfortable in HubSpot or similar CRMs/MAPs and understand how paid connects to lifecycle and pipeline
Proactive and ownership-oriented: you don't wait to be told what to optimize
Preferred
Experience with YouTube, Meta, and programmatic
Bonus: experience marketing to SEO, marketing, or martech buyers
Benefits
Equity
A full suite of benefits and perks
Company
Profound
Profound is an AI visibility and content optimization platform that that helps brands optimize their visibility in generative AI search.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$58.5MKey Investors
Sequoia CapitalKleiner PerkinsSaga Ventures
2025-08-12Series B· $35M
2025-06-18Series A· $20M
2024-08-13Seed· $3.5M
Leadership Team
James Cadwallader
Co-Founder, CEO
Dylan Babbs
Co-founder, CTO
Recent News
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