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Wells Fargo · 10 hours ago

Lead Product Manager - Small Business Credit Card Branding Strategy

Wilmington, DE

Full-time

Hybrid

Senior Level

5+ years exp

Wells Fargo is a financial services company, and they are seeking a Lead Product Manager to join the Small Business Credit Card team. This role involves driving brand and marketing strategy, supporting customer research efforts, and leading advertising creative to align with business goals.

BankingFinancial ServicesFinTechInsurancePayments

No H1B

Responsibilities

Lead qualitative and quantitative research initiatives to deeply understand customer needs, behaviors, and pain points. Use insights to inform marketing approach and product positioning, as well as competitive benchmarking to identify opportunities

Support the execution of branding, advertising, and marketing programs for Small Business Credit Card products, including campaign coordination, creative review, and agency/vendor management

Influence the development of a cohesive marketing strategy across all aspects of the Small Business Card marketing program

Analyze product collateral design, development, distribution, marketing and sales support

Own and lead the development of go-to-market strategies, messaging frameworks, campaign planning and execution. Use data to continuously optimize strategy and execution

Assist in the development and rollout of new product features and offerings, ensuring seamless execution across teams

Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics

Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

Qualification

Product ManagementBranding StrategyMarketing CampaignsData AnalysisVendor ManagementCustomer ResearchStrategic PlanningAgile MethodologiesFinancial Services ExperienceCommunication SkillsProblem SolvingCollaboration

Required

5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Preferred

Experience developing and executing integrated advertising programs and marketing campaigns with proven success

Robust data, customer research and analysis skills with a proven ability to generate actionable, data-driven recommendations and solutions

Vendor and agency management experience

Structured analytical thinker, problem-solver and communicator; excellent verbal, written, and interpersonal communication skills

Experience working in a high pressure fast paced environment to meet competing deadlines

Demonstrated ability to lead, influence, partner, and negotiate within a matrixed environment to gain commitment to accomplish business goals

Financial services experience with strong understanding of Credit Card or Retail Banking

Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions

Demonstrated track record of effective influencing and collaboration at all levels

Exceptional problem solving abilities

Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives

Excellent written and oral communication skills with ability to clearly communicate results