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Federal Student Aid an Office of the U.S. Department of Education · 3 days ago

Digital Communications Specialist, GS-1001-13, FPL 13 (DE)

Washington, DC

Full-time

Onsite

Mid, Senior Level

1+ years exp

Federal Student Aid, an office of the U.S. Department of Education, is responsible for awarding billions of dollars in federal student aid funds. They are seeking a Digital Communications Specialist who will develop and optimize email and text messaging campaigns, create personalized content, and analyze campaign data to improve performance.

AssociationEducationFinancial ServicesGovernmentNon Profit

No H1B

U.S. Citizen Only

Responsibilities

Developing automated, transactional, and ad-hoc email and text messaging campaigns

Coordinating with cross-functional teams to validate customer segments, edit campaign content, and translate from English to Spanish

Creating compelling, accurate, and personalized content aligned with FSA's vision and brand

Analyzing campaign data and provides recommendations on areas for improvement

Conducting A/B testing of subject lines, content, formatting, and timing to optimize performance

Qualification

Email campaign developmentDigital communications contentProject managementData analysisA/B testingStakeholder communicationBilingual (English/Spanish)

Required

Must be a US Citizen

Males 18 and over must be registered with the Selective Service

You may be subject to serve a one-year trial period

One year of experience in either federal or non-federal service that is equivalent to at least a GS-12 performing two (2) out of three (3) of the following duties or work assignments: Experience developing, deploying, and optimizing email campaigns

Experience creating compelling, accurate, and personalized digital communications content

Experience coordinating multi-faceted communications projects

Skill in deploying, developing, and optimizing email campaigns

Knowledge of project management and coordinating multi-faceted projects including communication to various stakeholders

Knowledge of the principles, methods, practices and techniques of digital communication that enable the incumbent to provide technical advice on email and digital marketing campaigns

Ability to apply a variety of techniques in gathering, analyzing and evaluating complex data from multiple sources to identify patterns and trends and develop appropriate recommendations

Ability to implement A/B message testing and other methodologies to create and test web and email variations for optimal conversion results