Crimson Education · 7 hours ago
Content Marketing Manager (Organic Growth)
United States
Full-time
Remote
Mid, Senior Level
4+ years expCrimson Education is a global EdTech company that aims to revolutionize education through personalized learning and technology. The Content Marketing Manager will lead the organic content strategy in the U.S., focusing on building authority and long-term organic demand through various content forms and editorial leadership.
ConsultingEdTechEducationTutoring
Responsibilities
Own the U.S. organic content strategy across emails, blogs, guides, evergreen resources, educational content and sales facing assets
Work and guide other marketers to create expert content/ assets/ communications that are up-to-date, relevant and compelling
Build and maintain an editorial roadmap aligned with admissions cycles, search opportunity, and audience needs
Establish clear content standards, voice, and quality benchmarks
Ensure content is accurate, helpful, and genuinely valuable to parents and students
Lead SEO-driven content planning and execution in partnership with growth and analytics teams
Conduct keyword and topic research to identify high-intent and high-authority opportunities
Oversee on-page optimization, internal linking, and content refreshes
Work with youtube tech team to optimize website performance and conversion
Make sure our site is constantly refreshed with up-to-date information
Grow organic traffic, rankings, and engagement through consistent, high-quality output
Write, edit, and publish long-form content (blogs, guides, explainers, case studies)
Review and elevate content produced by other writers and freelancers
Translate complex admissions and education topics into clear, accessible language
Maintain strong fact-checking and editorial rigor
Manage and mentor 1–3 content marketers or freelance writers
Provide clear feedback and coaching to improve structure, clarity, and storytelling
Collaborate with paid, partnerships, admissions, and product teams to align messaging
Support organic content needs for campaigns, webinars, and key enrollment moments
Work with digital marketing team members to create cohesive paid and organic campaigns and messaging
Track organic performance metrics (traffic, rankings, engagement, assisted leads)
Monitor the content you and the team produce. Build effective benchmarks to foster organic marketing improvement and growth
Use data to inform content prioritization and updates — without chasing short-term wins
Document learnings, best practices, and repeatable content frameworks
Qualification
Required
4–7 years of experience in content marketing, editorial, or SEO-led growth roles
Excellent writing and editing skills with a strong portfolio of organic content
Deep understanding of SEO best practices and content strategy (not link-spam or shortcuts)
Experience owning editorial calendars and managing multiple contributors
Strong judgment around tone, structure, and audience needs
Organized, proactive, and comfortable working autonomously in a remote environment
Tools: CMS (Storyblok or similar), Google Analytics / Search Console, SEO tools, Canva, basic content workflows
Preferred
Experience in education, edtech, or parent-facing industries
Experience building authority content in competitive SEO spaces
Comfort collaborating with subject-matter experts
Experience with email newsletters or organic social content
Prior people-management or mentorship experience
Benefits
$1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
Psychologist on staff
Insightful fireside chats and workshops to help support our high-performing and ambitious team
Company
Crimson Education
Crimson Education specializes in tutoring , athletic scholarship consulting, extracurricular advising, and leadership mentoring services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$154.02MKey Investors
MovacIcehouse VenturesHEAL Partners
2024-11-12Series Unknown· $25M
2024-07-23Series D· $39.88M
2022-10-16Series Unknown· $19M
Leadership Team
Jamie Beaton
CEO and Co-Founder
Fangzhou Jiang
Co-Founder
Recent News
2025-11-24
Australian Financial Review
2025-10-25
Wanganui Chronicle
2025-08-13
Company data provided by crunchbase