Head of Self-Serve & Product-Led Growth jobs in United States
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GC AI · 1 week ago

Head of Self-Serve & Product-Led Growth

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
money$150K/yr - $250K/yr

GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. They are seeking a Head of Self-Serve & Product-Led Growth to own and scale their self-serve revenue line, responsible for strategy, experimentation, and cross-functional alignment.

Artificial Intelligence (AI)LegalLegal Tech

Responsibilities

Own the full self-serve P&L: carry and hit quarterly/annual revenue targets across sign-ups, activation, paid conversion, and expansion revenue
Design the self-serve GTM strategy: ideal user profile, onboarding funnel, friction removal, pricing/packaging experiments, and growth loops
Run rapid experimentation: own A/B tests, cohort analysis, funnel optimization, and growth levers (paid acquisition, SEO/content, referral programs, Slack/Discord integrations)
Cross-functional execution, partner with:
Partner daily with Product to influence roadmap (features that drive activation/expansion, self-serve onboarding UX, Slack bot, usage analytics)
Collaborate with Marketing to drive top-of-funnel acquisition (paid, organic, content, webinars/classes) and optimize handoff to self-serve
Align with Sales on 'healthy friction' rules (when to route to sales vs. keep self-serve) and use self-serve as a top-of-funnel engine for enterprise land-and-expand
Define success metrics (conversion rates, activation, expansion revenue, churn, LTV:CAC) and own weekly/monthly performance against goal
Build structured playbooks, conversion funnels, and automation (email, in-app messaging, onboarding sequences) that scale efficiently
Build Automations Transition from founder-led/scrappy execution → repeatable, semi-automated motion

Qualification

Self-Serve Growth StrategyP&L ManagementA/B TestingAI ExperienceSaaS KnowledgeData AnalysisCross-Functional CollaborationProblem-Solving

Required

Experience in AI, developer tools, or productivity SaaS
Background at top-tier consulting firm (McKinsey, BCG, Bain), PE/VC ops team, or early-stage startup founder/operator
Experience influencing product roadmaps for self-serve activation/expansion
Familiarity with AI and growth technology platforms

Benefits

Equity for all full-time roles
Exceptional benefits

Company

GC AI

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GC AI is the legal AI platform built for in-house teams that solves the workflows in-house lawyers and legal professionals face every day.
dateFounded in 2023
location
San Francisco, California, USA
people-size11-50 employees
web-link
https://gc.ai

Funding

Current Stage
Growth Stage
Total Funding
$71.65M
Key Investors
Sound VenturesWorklife
2025-11-12Series B· $60M
2025-05-29Series A· $10M
2024-09-16Seed· $1.65M

Recent News

MarketScreener
General Counsel AI, Inc. announced that it has received $60 million in funding from News Corporation, SilverCircle, Aglaé Ventures, Northzone Ventures, Scale Management, L.L.C., Sound Ventures, LLC
2025-11-14
PR Newswire
Paragon Legal Partners with GC AI to Bring AI to In-House Teams
2025-10-20
PR Newswire
General Counsel Audit - 20-Minute Startup Due Diligence for Founders, Advisors & Investors
2025-08-18
Company data provided by crunchbase