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USAJOBS · 14 hours ago

Digital Communications Specialist, GS-1001-13, FPL 13 (DE)

Multiple Locations, USA

Full-time

Onsite

Mid, Senior Level

$107K/yr - $171K/yr

1+ years exp

The U.S. Department of Education's Office of Federal Student Aid is seeking a Digital Communications Specialist. This role involves developing and optimizing email and messaging campaigns, creating personalized content, and analyzing campaign performance to enhance communication strategies.

ConsultingGovernmentHuman ResourcesInformation TechnologyInternetStaffing Agency

No H1B

U.S. Citizen Only

Responsibilities

Developing automated, transactional, and ad-hoc email and text messaging campaigns

Coordinating with cross-functional teams to validate customer segments, edit campaign content, and translate from English to Spanish

Creating compelling, accurate, and personalized content aligned with FSA's vision and brand

Analyzing campaign data and provides recommendations on areas for improvement

Conducting A/B testing of subject lines, content, formatting, and timing to optimize performance

Qualification

Email campaign developmentDigital communications contentProject managementData analysisA/B testingCustomer serviceTechnical adviceTeam collaboration

Required

Must be a US Citizen

Males 18 and over must be registered with the Selective Service

You may be subject to serve a one-year trial period

You must meet all qualification requirements within 30 days of the closing date of this vacancy announcement

One year of experience in either federal or non-federal service that is equivalent to at least a GS-12 performing two (2) out of three (3) of the following duties or work assignments: Experience developing, deploying, and optimizing email campaigns; Experience creating compelling, accurate, and personalized digital communications content; Experience coordinating multi-faceted communications projects

Education cannot be substituted for experience for this position and grade level

Skill in deploying, developing, and optimizing email campaigns

Knowledge of project management and coordinating multi-faceted projects including communication to various stakeholders

Knowledge of the principles, methods, practices and techniques of digital communication that enable the incumbent to provide technical advice on email and digital marketing campaigns

Ability to apply a variety of techniques in gathering, analyzing and evaluating complex data from multiple sources to identify patterns and trends and develop appropriate recommendations

Ability to implement A/B message testing and other methodologies to create and test web and email variations for optimal conversion results