AGRU America, Inc. ยท 6 hours ago
Business Development Associate
Georgetown, SC
Full-time
Hybrid
New Grad, Entry LevelAgru America Inc is focused on generating leads through early-stage interest cultivation. The Business Development Associate will develop automations and systems in HubSpot to maintain communication with prospective customers and coordinate various marketing efforts.
ConsultingInformation Technology
Responsibilities
Proactive Market Development
Identify and pursue opportunities in emerging markets and underserved geographic territories
Follow up with early-stage leads from trade shows, web inquiries, and industry events
Schedule and coordinate lunch-and-learns for engineering firms, utilities, and contractor groups
Coordinate engineer visits to introduce AGRU capabilities and understand upcoming project pipelines
Opportunity Cultivation and Qualification
Use HubSpot and the content team to nurture long-cycle opportunities through regular touchpoints and educational engagement
Transition qualified, sales-ready leads to appropriate sales representatives with complete project intelligence
Maintain ownership of early-stage prospects while sales pursue near-term conversions
Territory and Pipeline Intelligence
Use HubSpot to track all prospect interactions, opportunity stages, and follow-up schedules
Rank opportunities based on project timing, budget allocation, and conversion probability
Maintain visibility into emerging market trends and the competitive landscape
Provide regular pipeline reports showing early-stage opportunity volume and progression
Flag high-priority opportunities requiring technical sales engineer involvement
Cross-Functional Collaboration
Develop working knowledge of all AGRU America product lines
Coordinate lunch-and-learn presentations with product specialists
Brief the sales team on the prospect's needs, project requirements, and history before the handoff
Gather market feedback on pricing sensitivity, competitive positioning, and product gaps
Qualification
Required
Bachelor's degree in business, marketing, engineering, or a related field
Proficiency with CRM systems for pipeline management (HubSpot preferred)
Willingness to make cold calls, schedule meetings, and pursue new contacts
Excellent communication and presentation skills
Ability to understand technical applications and speak credibly on behalf of the company
Strong organizational skills for categorizing and organizing early prospects
Comfort with up to 30% travel to support engineer visits, lunch-and-learns, and industry events
Company
AGRU America, Inc.
Agru America is an environmental services company specializing in engineered geomembranes, geosynthetics, and geotextiles.
Founded in 1988
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Edgardo Cornejo
Chief Operating Officer
Jody Reed
Human Resources Business Partner
Recent News
Google Patent
2025-02-17
Company data provided by crunchbase