JLL · 2 weeks ago
Senior Marketing & Events Manager
Tysons Corner, VA
Full-time
Onsite
Senior Level
7+ years expJLL is a leading professional services firm specializing in real estate and investment management. The Senior Marketing & Events Manager will lead the marketing strategy and execution for a luxury mixed-use property, ensuring effective engagement with tenants and the local community while managing a marketing team.
CommercialReal Estate
Responsibilities
Development of the annual marketing plan for the property based upon the campus's strategic goals
Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections
Other responsibilities include analysis of campus sales and statistical data, financial reporting, on-property events and activations, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties
Oversee and provide strategic direction for logistics, planning, and rentals of campus event spaces including establishing policies for client tours, scheduling protocols, invoicing procedures, and ensuring quality standards for space preparation
Develop and manage partnerships with Capital One Marketing/Community Affairs for pop-ups and programming inside Capital One corporate buildings, creating strategic alignment with property marketing goals
Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate and deliver it through an annual calendar of events and communications
Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as "key retailers"
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs applicable for the campus
Effectively manage campus promotion schedule by integrating into the campus's digital media programs (social media, mobile, web), as applicable, including management of a digital media agency as assigned
Effectively utilize market and consumer research to develop the campus’ marketing plan and support the leasing efforts
Partner with the leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media
Partner with specialty leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL
Develop an ongoing public relations action plan as needed; send out press releases; track publicity
Follow corporate policies and procedures for all programs and events
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager
Manage and schedule building amenities (i.e., conference spaces, fitness facility, tenant lounges, etc.) during event planning and implementation
Curate unique and worthwhile activations in public and private event space in conjunction with onsite retailers
Create property programming with the goal of creating a property-wide sense of inclusion and community
Acts as a building ambassador, including maintaining a welcoming presence in public spaces when requested and during events
Promote and engage tenants to participate in building programming
Negotiate and execute contracts with vendors for best price, product, and service
Lead collaboration initiatives with campus partners including Capital One Hall, Watermark Hotel, The Perch, and other property venues on cross-promotional opportunities
Provide strategic oversight and coordination with campus operations for seasonal events, college tournaments, charity events, and special events to maximize revenue and community engagement
Develop and implement comprehensive outreach strategies, communication plans, and sponsorship programs across campus venues
Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed
Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts
Serve on JLL marketing taskforce as assigned by Regional Marketing Manager
Provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities
Schedule and manage day-to-day operations of the Customer Service Campus (where applicable)
Supervise and manage Marketing Manager responsible for community engagement and event space management
Provide oversight of campus operations support activities including seasonal events and special programming
Ensure proper execution of social media management across all campus platforms
Oversee newsletter production and cross-promotional activities with campus partners
Qualification
Required
Proven track record in developing and implementing successful marketing campaigns and initiatives
Strong leadership skills to effectively manage a marketing team
Ability to think strategically and analytically, with a deep understanding of market trends and customer insights
Proficient in digital marketing strategies and tactics, including social media, content marketing, and SEO
Experience in brand management and building brand awareness
Proficient in market research and analysis to identify target markets and customer segments
Knowledge of marketing automation tools and CRM systems
Strong project management skills to oversee multiple marketing initiatives simultaneously
Ability to collaborate effectively across departments and work with cross-functional teams
Results-oriented mindset with a focus on achieving measurable goals and driving ROI from marketing efforts
Strategic understanding of campus scheduling systems and operational management platforms
Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint
Ability to learn employer specific web-based software systems
Knowledge of marketing fundamentals and market research
Excellent interpersonal communication skills (verbal and written)
Special event coordination and management experience
Ability to multi-task
Sales/negotiation skills a plus
Experience in managing budgets and reviewing financial reports
Flexibility to work varied schedules including weekends and evenings
Strong team player
Bachelor's degree in marketing or related field
Minimum of 7-10 years of experience in marketing, with a focus on strategic planning and execution
Preferred
Experience within the hospitality industry preferred, but not required
Company
JLL
We’re a leading professional services firm that specializes in real estate and investment management.
10001+ employees
H1B Sponsorship
JLL has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (70)
2024 (47)
2023 (60)
2022 (68)
2021 (39)
2020 (43)
Funding
Current Stage
Public CompanyTotal Funding
$1.59B2025-11-03Post Ipo Debt· $565.35M
2023-11-08Post Ipo Debt· $400M
2019-05-29Post Ipo Debt· $46.5M
Leadership Team
Christian Ulbrich
Global Chief Executive Officer
Jones Lang LaSalle
Global CEO, Capital Markets and Member
Recent News
2026-01-07
Morningstar.com
2025-12-29
Company data provided by crunchbase