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Charleys Philly Steaks · 1 day ago

Social Media and Content Manager

Columbus, OH

Full-time

Onsite

Mid, Senior Level

4+ years exp

Charleys Philly Steaks is a well-established brand known for its Philly Cheesesteaks and is seeking a Social Media and Content Manager. This role is pivotal in shaping the company's digital presence, leading content strategy, and driving brand engagement across various social platforms.

Food and BeverageHospitalityWine And Spirits

Responsibilities

Manage daily social media planning and content execution to support brand goals, key initiatives, and campaigns

Plan, produce, and publish engaging short- and long-form content across TikTok, Instagram, Facebook, and LinkedIn

Oversee the social media content calendar to ensure a strong mix of evergreen and timely content that increases visibility and engagement

Lead influencer marketing initiatives by identifying, building, and nurturing paid partnerships with creators and brand advocates

Manage social media budgets, vendor relationships, and social media management tools

Supervise and mentor the Content Producer, guiding creative direction, reviewing deliverables, and supporting professional growth

Collaborate with internal teams to integrate omnichannel campaigns that drive follower growth, loyalty enrollment, and digital traffic

Build detailed shot lists and coordinate content capture for photo and video shoots (planned and b-roll)

Ensure all content aligns with Charleys Brand Standards and visual identity guidelines

Monitor social media platforms daily, responding to messages, moderating user-generated content, and ensuring brand voice consistency

Adapt organic content for paid social campaigns that attract new audiences and increase conversion

Analyze performance metrics such as engagement, reach, follower growth, and video views to evaluate success and inform future strategies

Attend key brand and industry events to capture on-site content, identify storytelling opportunities, and create event recap content

Coordinate influencer contracts, budgets, and campaign briefs to align with brand and product priorities

Continuously track emerging social media trends, platform updates, and competitor activity to keep Charleys at the forefront of digital innovation

Write creative briefs for and execute Paid Social Ad campaigns that ladder up to overarching marketing campaigns

Qualification

Social media managementContent creationInfluencer marketingSocial media toolsProject managementDigital storytellingWritten communicationCollaborationDetail-oriented