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xTool Retail Studio · 5 hours ago

Content Marketing Specialist

Mountain View, CA

Full-time

Hybrid

Senior Level

$60K/yr - $80K/yr

5+ years exp

xTool is a leading innovator in the laser engraving and cutting industry, and they are seeking a strategic and hands-on Localization & Content Marketing Specialist. The primary mission of this role is to develop a rich library of high-quality content derived from local events and community projects to build brand love and credibility.

E-CommerceHardwareManufacturingRetail

Hiring Manager

Ariana Yin

Responsibilities

Develop and own the US-specific content marketing strategy and calendar, aligned with product launches, campaigns, and local events

Define the key content pillars (e.g., Educator Spotlights, Maker Deep Dives, Event Recaps, Project Tutorials) and formats (e.g., case studies, video documentaries, photo essays) that resonate with the US audience

Map the content journey from initial capture (at an event) to final distribution (across PR, social, email, web), ensuring a consistent and powerful narrative

Serve as the lead content producer at key US events (e.g., trade shows like ShopTalk, Maker Faires, user meetups, Demo Room openings)

Go beyond simple photo/video capture. Conduct on-the-ground interviews with users, partners, and influencers to gather compelling stories and testimonials

Plan and produce in-depth project-based content, such as documenting a full build from concept to completion with a local artist or maker, showcasing the capabilities of xTool machines

Proactively identify and build relationships with top creators and community members for content collaboration

Design and execute UGC campaigns and challenges tied to local events or themes to generate a pipeline of authentic, high-quality content

Curate, secure rights for, and package the best UGC for use by other marketing channels

Develop the strategy and run the show for our US live streams, including product demos, workshops, artist takeovers, and event coverage

Handle end-to-end execution: planning the flow, preparing guests, managing the technical setup (lighting, audio, streaming software), hosting, and post-stream analysis

Create the foundational assets that PR agencies and internal comms need: high-resolution photo packs, b-roll video packages, customer case study write-ups, and key messaging documents tied to local successes

Support the development of bylined articles, whitepapers, or market insights based on learnings and trends from the US community and events

Qualification

Content marketingContent capture toolsLive streamingStorytellingStrategic mindsetExperience in maker spacePR teamsCNC industryGlobal company experienceInterpersonal skills

Required

5+ years of experience in content marketing, journalism, or multimedia production, with a proven portfolio of work tied to real-world events and community stories

Exceptional storytelling ability across multiple formats: writing, video scripting, and photography

Expert-level proficiency in content capture and editing tools (e.g., Adobe Creative Suite - Premiere Pro, Photoshop, Lightroom; Final Cut Pro)

Demonstrable experience in planning, producing, and hosting live streams (e.g., via YouTube Live, StreamYard, Restream)

A strategic mindset with the ability to develop a content matrix that serves broader business goals

Outstanding interpersonal skills to interview subjects, manage on-camera talent, and collaborate with creators