GamblingCareers.com · 17 hours ago
Consumer Insights Manager
Las Vegas, NV
Full-time
Hybrid
Mid Level
$107K/yr - $199K/yr
3+ years expGamblingCareers.com is seeking a dynamic Consumer Insights Manager to join their Global Consumer Insights team. This role will lead market research initiatives supporting Aristocrat across both Gaming and Interactive businesses, delivering consumer-centric insights that drive business growth and product decisions within the regulated gaming sector.
Casino
No H1B
Responsibilities
Develop positive relationships with slot studios, handling day-to-day research activities to understand business needs and deliver actionable insights
Collaborate with fellow colleagues from the Market Research unit and crucial collaborators dedicated to the gaming sector
Develop and implement various research methodologies, such as art and theme testing, landscape studies, player motivation research, hardware studies, and driven happiness evaluations
Build clear, insightful reports and presentations, translating findings into meaningful narratives and actionable recommendations for teams across the organization, including senior executives
Include secondary industry or internal data to complement primary research insights and ensure a complete understanding of player preferences and behaviors
Manage relationships with existing research vendors and onboard new partners as needed to support research initiatives optimally
Qualification
Required
Prior experience in the slots gaming, casino, real-money online gaming, or closely related regulated entertainment markets is required
3+ years of experience with market research methodologies with hands-on project management from start to finish
Strong writing and presentation skills, with the ability to effectively communicate findings to various stakeholders
Proficiency in crafting reports and presenting insights, ensuring clarity and relevance for different audiences
Ability to conduct research independently or collaboratively with external partners, ensuring projects meet objectives and timelines
Demonstrating proven experience of using internal data sources and/or external data aggregators to extract, analyze, and synthesize information that effectively addresses business questions and drives strategic decision-making
Preferred
Master's degree or equivalent experience in market research, psychology, business, or a related field
Experience conducting research in a regulated industry, such as gaming, finance, or healthcare, with a strong understanding of compliance considerations; direct experience in real-money gaming (land-based and/or online) is highly desirable
Hands-on experience with qualitative research methods, including in-person research, product testing, intercept interviews, and other face-to-face methodologies to gather deep consumer insights
Proficiency with survey tools (e.g., Qualtrics), data analysis software (e.g., SPSS), or consumer panels is advantageous
Benefits
Health, dental, and vision insurance
Paid time off
401(k) plan with employer matching
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase