Twin Health · 3 hours ago
Field Marketing Manager
Twin Health is a company dedicated to improving and preventing chronic metabolic diseases through AI Digital Twin technology. The Field Marketing Manager will own and scale the field marketing and events strategy, driving pipeline creation and acceleration through various marketing programs and events.
Artificial Intelligence (AI)Health CareInternet of ThingsMachine LearningNutritionSoftware
Responsibilities
Drive enablement of the field marketing strategy aligned to pipeline and revenue target
Build quarterly and annual field marketing plans that integrate: Twin-hosted events (executive dinners, roundtables, summits), Externally sponsored conferences and trade shows, Client and co-marketing initiatives, 1:1, 1:few, and 1:many ABM programs, Client + member testimonials
Ensure all programs align with GTM priorities and sales objectives
Plan, manage, and execute high-impact events from end to end, including: Contract negotiation, budgeting, logistics, staffing, and vendor management, Pre-event promotion and post-event follow-up motions
Serve as the primary point of contact for event execution and onsite coordination when needed
Ensure each event is optimized for pipeline generation, engagement, and brand visibility
Act as the primary field marketing liaison to the client success and sales team
Partner closely with Sales and Client Growth and Success team leadership to: Identify priority accounts and opportunities, Design targeted ABM and field programs that accelerate deal progression, Enable strong pre-, during-, and post-event sales motions
Drive adoption of field marketing and sales enablement tools to support scale and consistency
Develop and execute co-marketing programs with strategic partners
Plan and launch joint initiatives including events, webinars, and integrated GTM campaigns
Ensure alignment across marketing, sales, and partner teams
Own field marketing performance tracking and reporting, including: Leads, MQLs, SQLs, pipeline generated and influenced
Build dashboards and share insights with stakeholders (SF + Hubspot)
Continuously test, optimize, and improve field programs based on performance data
Partner with Growth, Product Marketing, Content, and Design teams to develop event and field assets
Support content needs including landing pages, nurture flows, signage, and enablement materials
Manage event budgets, timelines, and tracking frameworks
Support creation of member + client testimonials to support Sales and Client Success team needs
Create repeatable processes, templates, and toolkits to scale the field marketing function
Other duties as assigned
Qualification
Required
5+ years of B2B field marketing, event marketing, or demand generation experience
Proven experience managing both hosted events and sponsored conferences
Strong sales & success partnership skills with a track record of driving pipeline through field programs
Experience executing ABM programs and account-centric marketing initiatives
Data-driven mindset with experience measuring ROI and attribution
Strong project management and stakeholder management skills
Excellent communication skills with the ability to influence cross-functionally
Willingness to travel approximately 10% for events
Preferred
Experience in healthcare, SaaS, or enterprise B2B environments
Familiarity with Salesforce, HubSpot, and event management platforms
Experience leveraging AI or automation tools to improve marketing efficiency
Monday.com or workflow automation experience a plus
Benefits
A competitive compensation package in line with leading technology companies
A remote and accomplished global team
Opportunity for equity participation
Unlimited vacation with manager approval
16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
401k retirement savings plan
Company
Twin Health
Twin Health is a metabolic health platform that offers sensors, AI to reverse, prevent and improve chronic metabolic diseases.
Funding
Current Stage
Late StageTotal Funding
$350.34MKey Investors
Maj Invest EquityTemasek HoldingsICONIQ Growth
2025-08-21Series E· $53M
2025-05-23Series Unknown· $48.84M
2023-12-13Series D· $50M
Leadership Team
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