Situation Group ยท 1 day ago
Senior Media Buyer
New York, New York, United States
Full-time
Hybrid
Senior LevelSituation is a digital-first agency building passionate communities for live experience-based clients like WICKED on Broadway and The Metropolitan Opera. They are seeking a Senior Media Buyer to manage media campaigns across their client portfolio, requiring experience in omnichannel campaign management and collaboration with internal teams.
AdvertisingDigital MarketingDigital MediaInformation TechnologyWeb Development
Responsibilities
Work collaboratively with internal teams to execute successful media campaigns - teams may include Media Planning, Search, Analytics, Creative and Client Services
Setup and QA digital and social campaigns across multiple platforms, including but not limited to: Meta, TikTok, Snapchat, YouTube, Performance Max, The Trade Desk etc
Monitor campaign budgets through weekly pacing to ensure delivery and accuracy. Make recommendations to reallocate funds when appropriate
Troubleshoot platform issues as they arise, including creative rejections, tag implementation, targeting scale etc. Present solutions to the wider team when required
Regularly analyze campaign performance and make optimizations based on KPI benchmarks and client goals
Assist with reporting by providing detailed campaign analysis, insights and performance KPIs
Lead relationships with all necessary media vendors, agency partners etc
QA DOMO integrations through weekly pacing within Approved Media Plans (AMPs) and assist with troubleshooting discrepancies as they arise
Stay on top of industry trends and beta testing opportunities in order to make recommendations for testing within key media platforms when appropriate. Lead internal discussions around platform exploration and make recommendations for innovation
Collaborate with the wider Media Team to develop thought leadership material, new business collateral etc. as needed
Collaborate with leadership to improve media processes and communication
Qualification
Required
Demonstrate omnichannel campaign management experience, including tactical setup, ongoing maintenance, real time optimization and budget oversight
In-depth understanding of the media landscape
Work collaboratively with internal teams to execute successful media campaigns
Setup and QA digital and social campaigns across multiple platforms, including but not limited to: Meta, TikTok, Snapchat, YouTube, Performance Max, The Trade Desk etc
Monitor campaign budgets through weekly pacing to ensure delivery and accuracy
Make recommendations to reallocate funds when appropriate
Troubleshoot platform issues as they arise, including creative rejections, tag implementation, targeting scale etc
Present solutions to the wider team when required
Regularly analyze campaign performance and make optimizations based on KPI benchmarks and client goals
Assist with reporting by providing detailed campaign analysis, insights and performance KPIs
Lead relationships with all necessary media vendors, agency partners etc
QA DOMO integrations through weekly pacing within Approved Media Plans (AMPs) and assist with troubleshooting discrepancies as they arise
Stay on top of industry trends and beta testing opportunities in order to make recommendations for testing within key media platforms when appropriate
Lead internal discussions around platform exploration and make recommendations for innovation
Collaborate with the wider Media Team to develop thought leadership material, new business collateral etc. as needed
Collaborate with leadership to improve media processes and communication
Company
Situation Group
Situation Group is a digital marketing agency that provides branding, advertising, virtual events, web development, and consulting services.
Founded in 2001
51-200 employees
H1B Sponsorship
Situation Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Growth StageLeadership Team
Damian Bazadona
Founder & President
Company data provided by crunchbase