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Informa · 2 days ago

Senior Director, Media & Events Marketing

605 3rd Ave, New York, NY 10158, USA

Full-time

Hybrid

Director/Executive

$145K/yr - $165K/yr

10+ years exp

Informa is a global business with a network of trusted brands in specialist markets across more than 30 countries. They are seeking a Senior Director of Media & Events Marketing to lead the development and execution of marketing strategies for their Foodservice portfolio, focusing on audience engagement and event attendance.

B2BBusiness IntelligenceEventsInformation ServicesLead GenerationMarketingPublishing

Responsibilities

Develop and execute integrated event marketing strategies that align with the vision of amplifying the Foodservice portfolio’s brands across media and events

Inspire and lead a team of event marketers to deploy multi-channel campaigns (email, paid social, SEM, affiliate marketing, etc.) that grow the marketing database, engage target audiences, and improve attendee KPIs

Directly manage and coach event marketing and audience acquisition teams to ensure successful campaign execution and alignment with business goals

Champion the use of multimedia content, including video, social media, and interactive formats, to amplify brand reach and drive audience engagement

Collaborate with editorial and creative teams to produce high-quality video content, social media campaigns, and user-generated content that resonate with target audiences

Leverage social media platforms to build community, foster engagement, and drive traffic to events and media properties

Use compelling, relevant content to attract, nurture, and convert prospects throughout the buyer journey

Partner with marketers to create and execute ROI-driven digital campaigns, including landing pages, email marketing, and digital funnels designed to convert leads into attendees or subscribers

Develop and manage a content calendar that aligns with audience needs and business objectives, ensuring consistent messaging across all channels

Collaborate with editorial teams to ideate, develop, and produce branded content assets for lead generation and audience engagement

Oversee segmentation and targeting for digital campaigns, including newsletters and custom marketing services, in partnership with Informa Engage shared services

Use first-party and behavioral data to create personalized promotions that convert readers into long-term subscribers

Manage the media marketing and subscriptions team, ensuring effective governance of subscription data, promotions, and access to paid media platforms

Optimize marketing automation systems (e.g., Eloqua) to streamline campaigns, improve lead retention, and increase conversion rates

Analyze campaign performance and provide detailed reporting to senior management, offering actionable insights to inform future strategies

Monitor revenue performance, identify areas for improvement, and address issues in the marketing funnel to reduce churn and improve customer retention

Qualification

Multimedia marketingEvent marketingAudience acquisitionMarketing automationData analysisContent marketingDigital marketingLeadership skillsEntrepreneurial spiritProficient in Microsoft OfficeAnalytics toolsCommunication skillsCollaboration skills

Required

Bachelor's Degree required

Minimum of 10+ years' experience in marketing or advertising – foodservice and event experience preferred

Proven experience in multimedia marketing, including video production, social media strategy, and content marketing

Strong leadership skills with the ability to inspire and manage a high-performing team

Expertise in event marketing, audience acquisition, and subscription management

Data-driven mindset with a track record of using analytics to optimize marketing performance and drive ROI

Exceptional communication and collaboration skills, with the ability to work effectively across teams and functions

Entrepreneurial spirit with a passion for innovation and digital transformation

Experience in developing and managing multiple budget timelines and deadlines

Proficient in Microsoft Office Suite, especially Excel

Proficiency in marketing automation platforms (e.g., Eloqua), Digital marketing & social media channels (LinkedIn, Meta et al), Analytics tools (PowerBI, Google Analytics), data repositories, CMS, etc

Travel < 20% per year

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment

Broader impact: take up to four days per year to volunteer, with charity match funding available too

Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount

Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

Recognition for great work, with global awards and kudos programs

As an international company, the chance to collaborate with teams around the world