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Excellus BCBS · 1 day ago

Dig Content Mgr

DeWitt, NY

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Excellus BCBS is a health plan company focused on digital strategic initiatives. The Digital Content Manager develops a digital content roadmap and manages an editorial calendar while ensuring content quality and SEO objectives are met.

Health CareHealth InsuranceNon Profit

Work & Life Balance

Responsibilities

Creates and edits content for digital projects; writes mostly non-marketing content including user interactions, instructional content for digital tools, and transactional messaging scripts

Evaluates and maintains digital content style and standards guide, including guidelines, editorial voice and tone

Acts as content management system expert consultant with internal teams, educating on processes and best practices; educates relevant teams on digital content best practices

Conducts digital content audits, gap analysis, and optimizing content

Collaborates and interfaces with digital/agile Domain Product Owners and aligned partners to understand content needs and manages dependencies within integrated projects

Identifies key metrics required to evaluate content performance and conducts regular performance analysis to identify trends and insights to optimize content strategy

Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies’ mission and values, adhering to the Corporate Code of Conduct and leading to the Lifetime Way values and beliefs

Maintains high regard for member privacy in accordance with the corporate privacy policies and procedures

Regular and reliable attendance is expected and required

Performs other functions as assigned by management

Leads collaborative sessions with cross functional teams to guide content strategy, activities, planning, and decisions for assigned projects

Serves as an influencer to promote strategy-first approach to projects, enhancements, and content reviews

Mentors’ peers on digital content and content strategy best practices

Collaborates and consults with stakeholders throughout the company to create product plans and roadmaps; develops a universal content taxonomy to be standardized and implemented across systems

Create and manage a digital content style & standards guide, including editorial voice and tone, for digital content and experiences

Reviews incoming digital content enhancement projects from business stakeholders and assist in prioritization against current backlog and existing resourced efforts

Qualification

Digital content managementSEO experienceContent strategyContent management systemsAgile methodologyProblem analysisWeb accessibilityRelationship building

Required

Five (5) years of experience producing digital content, specifically non-marketing transactional content focused on user experience and two (2) of which in proven SEO experience

Bachelor's degree in marketing, communications, journalism, or related field. In lieu of a degree, six (6) years of additional work experience

Intermediate working experience with website content management systems (Adobe Experience Manager, other)

Ability to independently analyze problems, think critically on issues to identify and recommend solutions

Ability to prioritize work components and define objectives effectively

Intermediate knowledge of web accessibility best practices

Eight (8) years of experience creating, planning, and managing digital content

Experience with and ability to assist, consult with, or lead in interviewing stakeholders about their roles, experience, needs, and expectations to refine project scope, guide content activities, decisions, and deliverables

Ability and experience building relationships and partnering with divisions throughout the organization that encompass low and high technical skills sets

Preferred

Intermediate experience working with agile teams

Experience with Liferay digital experience platform

Advanced experience as a content designer, content strategist, or UX writer writing for digital-first consumer experiences

Benefits

Group health and/or dental insurance

Retirement plan

Wellness program

Paid time away from work

Paid holidays

Company

Excellus BCBS

Glassdoor4.0

Excellus BlueCross BlueShield, a nonprofit independent licensee of the BlueCross BlueShield Association, is part of a family of companies that finances and delivers vital health care services to about 1.5 million people across upstate New York.

Founded in 1932

Rochester, New York, USA

5001-10000 employees