Franklin W. Olin College of Engineering · 11 hours ago
Web Content Specialist
Franklin W. Olin College of Engineering is seeking a Web Content Specialist to lead content governance and manage web content operations for Olin.edu. This role focuses on ensuring the website is accurate, accessible, and user-friendly while overseeing content strategy and performance reporting.
Higher Education
Responsibilities
Own Olin.edu content governance, including defining and updating web standards, publishing guidelines, and maintenance expectations for campus contributors
Manage the web intake and prioritization process, independently assessing requests and setting approaches, priorities, and timelines based on institutional goals and audience needs, while approving, redirecting, or declining requests that fall outside standards or strategy
Manage and execute day-to-day website content operations in Drupal and related platforms, including editing, publishing, formatting, restructuring pages, and completing routine updates to keep priority content accurate and current
Troubleshoot routine content presentation issues (CMS formatting, embedded assets, basic HTML) and coordinate fixes with IT/vendor support when needed
Lead continuous improvement of site structure, conducting periodic reviews, and implementing enhancements that improve usability and advance institutional outcomes
Advise campus partners on digital content strategy, translating complex information into clear, audience-centered web content recommendations and implementation plans
Oversee and maintain routine quality and accessibility checks and coordinate updates with campus partners to ensure content remains accurate, consistent, and accessible
Own recurring web performance reporting, building dashboards or standardized reports, interpreting trends, and presenting recommendations to the Associate Director
Identify and lead website optimization initiatives based on data, including testing changes and documenting outcomes
Lead cross-functional web projects from intake through completion, including scoping, stakeholder alignment, timelines, change management, and post-launch evaluation
Design and deliver campus training and guidance materials on web governance and best practices, determining when training is required and which stakeholders should participate based on needs
Maintain and continuously improve content workflows, including recommending process changes that increase efficiency and consistency
Support vendor coordination and management activities
Qualification
Required
Bachelor's degree in marketing, communications, digital media, or related field, with 3–5 years of progressive experience in web content management, digital communications, or related work, or equivalent education and experience
Demonstrated experience managing and publishing web content in a CMS (Drupal preferred; WordPress or similar), including page building, content restructuring, and troubleshooting routine formatting/display issues
Working knowledge of web governance and content standards, including accessibility practices (WCAG/Section 508 familiarity), brand/style guidelines, and content lifecycle management (review cycles, audits, maintenance)
Strong writing and editing skills for digital platforms, with the ability to translate complex information into clear, audience-centered content aligned with brand voice and accessibility best practices
Knowledge of SEO and content optimization best practices, including on-page optimization and information architecture fundamentals
Experience using web analytics tools (GA4 preferred) to monitor performance, interpret trends, and translate insights into recommendations and improvements
Strong project management and stakeholder management skills, with the ability to independently prioritize competing requests, set timelines, and coordinate work across departments
Demonstrated commitment to equity, access, and belonging
Preferred
Experience in higher education, nonprofit, or agency settings is preferred
Experience developing training and guidance for non-technical contributors (CMS use, web writing, accessibility) is preferred
Familiarity with basic HTML/CSS concepts and experience creating or preparing digital assets (Canva and/or Adobe tools) is preferred
Benefits
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Employee Assistance Program (EAP)
Voluntary Life Insurance
Business Travel Insurance
Supplemental 403(b) Retirement Plan
Travel Assistance Services (company paid)
Pet Insurance
Company
Franklin W. Olin College of Engineering
Olin College of Engineering is leading the revolution in undergraduate engineering education, igniting passion in young engineers to solve complex global challenges.