Critical Mass · 1 week ago
Strategy Director
New York, United States
Full-time
Hybrid
Director/Executive
$130K/yr - $140K/yrCritical Mass is seeking an experienced Strategy Director to join their team in New York, focusing on an exciting automotive brand. The role involves setting strategic directions for effective communication, identifying growth audiences, and coordinating across various agency partners to implement the brand ecosystem strategy.
Brand MarketingContent MarketingDeveloper ToolsDevOpsDigital MediaMobile AdvertisingRetail TechnologySEOUX DesignWeb Development
Responsibilities
Ensure overall quality and integration of Strategy work on all major client strategy projects
Own the audience understanding and journey mapping, both today and as it evolves through data-informed feedback
Apply that audience-first thinking to always-on communications and specific comms campaign as well as to marketing innovation sprints
Inspire creative teams, tech solution developers, media planners to create innovative, never done before, yet effective consumer activations
Reinforce to clients the value of a strategic approach to their brand ecosystem
Continuously stay on top of the opportunities and challenges that AI brings to consumer marketing and apply that knowledge strategically to your projects
Stay plugged into shifts in general culture and our consumer, to provide thought leadership to our clients and proactively identify new opportunities for the brand to pursue
Regularly contribute to POVs and be tapped as a thought leader for the agency and client
Collaborate with other agency partners and clients
Synthesize and communicate the results of research to clients and project teams to provide insight and perspective on the client’s strategic direction
Apply measurement insights to optimize ongoing and overall strategy development
Focus on leading a single account, but occasionally supporting special projects, new business pitches, and initiatives within the Strategy department
Provide excellent team management and guidance on all strategic and CX work
Be a doer, team player and leader, mentor and growth-mindset promoter
Facilitate onsite workshops with clients and partner agencies
Qualification
Required
Extensive experience in customer experience and/or communications strategy within a digital or user experience agency, working directly with clients in campaign or communications planning
Experience working in integrated agency teams (IATs)
Previous experience working on automotive clients and an in-depth understanding of the automotive marketing industry
Excellent leadership and facilitation experience within larger teams
Strong presentation and storytelling skills, particularly for distilling complex ideas into simple, intuitive takeaways
Experience designing connected brand ecosystems with a keen understanding of content strategy, marketing, and distribution
Experience in writing inspiring creative briefs rooted in true insights
Creativity with research approaches
A passion for digital and staying up to date on technology and trends
Experience in developing proposals and presentations for clients
A commitment to teamwork, collaboration, and learning
An astute attention to detail and a results-oriented state-of-mind
The ability to be flexible and multi-task
Preferred
Expertise in three or four of the following areas: Communications planning, media strategy, performance marketing, digital experience strategy, social campaigns, integrated campaigns
Company
Critical Mass
Critical Mass is a digital experience design agency with a relentless focus on the customer.
Founded in 1996
1001-5000 employees
H1B Sponsorship
Critical Mass has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (2)
2022 (2)
2021 (1)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Chris Gokiert
Chief Executive Officer
John McLaughlin
Chief Operating Officer
Recent News
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