Wells Enterprises · 6 hours ago
Sr. Director Insights
Chicago, IL
Full-time
Onsite
Director/Executive
$181K/yr - $296K/yr
15+ years expWells Enterprises is the largest privately held ice cream manufacturer in the United States, and they are seeking a Senior Director of Insights to lead the enterprise strategy for consumer, shopper, and market insights. This role will shape brand growth and innovation by translating complex consumer data into actionable insights.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Set and Lead Enterprise Insights Function: Define and evolve the consumer, shopper and market insights vision and strategy across Wells brands, ecosystem brands (from Ferrero and Ferrara), ensuring consumer and shopper understanding is at the core of driving business strategy and brand growth. Oversee and manage the Insights budget, ensuring efficient allocation of resources to priorities and fiscal accountability
Champion Brand and Innovation Growth: Extract and translate insights into clear opportunities to inform product innovation, brand position and go-to-market strategies. Identify emerging trends (macro, market, consumer), white spaces and cultural shifts to inform future growth platforms
Drive Integrated, Data-Driven Decision-Making: Leverage analytics, syndicated data (Nielsen, Circana, Numerator and other panel resources) and custom research to generate actionable insights to deliver clear actions and implications across the consumer path to purchase, consumption and repurchase
Team Leadership & Capability Building: Lead and foster a strong culture of consumer-centric thinking and consumer curiosity and tying it to the business. Lead the vision and development of Insights best practices, setting the gold standard for insights extraction. Develop a team of Insights Managers, fostering a culture of creativity, accountability, and high performance. Drive internal capability building in consumer insight extraction, tools, and agile methodologies
Executive Partnership & Influence: Act as a trusted advisor to senior and executive leadership, bringing an objective, consumer-led perspective that shapes brand strategy, innovation investment, product design, commercialization, and communications decisions
Qualification
Required
Bachelor's Degree required
15+ years of progressive leadership in Consumer Insights, Market Research, or Analytics, preferably within CPG or adjacent industries
Deep expertise in consumer, shopper, and market behavior, including the full path to purchase across channels and categories
Advanced knowledge of insights methodologies, including quantitative, qualitative, syndicated data (e.g., Nielsen, Circana), analytics, and emerging research approaches
Strong understanding of brand strategy, innovation pipelines, go-to-market models, and portfolio management within a CPG or adjacent environment
Awareness of macro consumer, cultural, and category trends shaping future growth opportunities
Enterprise-level strategic thinking and synthesis—translating complex, multi-source data into clear business implications and growth opportunities
Executive storytelling and influence, with the ability to shape decisions and investment priorities at senior leadership levels
Organizational leadership and talent development, including building high-performing teams and advancing insights capabilities
Financial and resource management skills, including budget ownership, prioritization, and vendor stewardship
Ability to lead and make decisions in highly ambiguous, fast-moving environments while balancing rigor and speed
Ability to anticipate future consumer needs and market shifts, not just react to current data
Ability to collaborate and influence across functions and levels, aligning diverse stakeholders around a consumer-led vision
Ability to inspire curiosity, innovation, and continuous learning while holding teams accountable for business impact
Preferred
MBA or advanced degree strongly preferred
Benefits
Comprehensive benefits that enhance health
Financial wellness
Paid time off (PTO)
Annual incentive bonus based on Company performance
Company
Wells Enterprises
Wells Enterprises produces and markets ice creams and frozen treats.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-12-07Acquired
Leadership Team
Allison Burke
Human Resources Business Partner II
Brian Ardillo
HR Business Partner II
Recent News
Food Business News
2025-10-10
Company data provided by crunchbase