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Westminster University · 19 hours ago

Web Content Manager

Salt Lake City, UT, US

Full-time

Hybrid

Entry, Mid Level

$46K/yr - $57K/yr

2+ years exp

Westminster University is seeking a Web Content Manager to join their web strategy team. This role is responsible for overseeing the content strategy for the university's website, ensuring content is accurate, accessible, and supports institutional priorities while enhancing user experience through effective content management and SEO practices.

Higher Education

Work & Life Balance

Responsibilities

Develop web content strategy, including creating content calendars, conducting audits, and defining content requirements

Align web content strategy with institutional priorities, enrollment goals, and strategic communications plans

Produce and manage website content, including writing marketing copy that supports enrollment goals and brand engagement

Optimize web content to meet user needs, including incorporating SEO, accessibility, and mobile-first best practices

Create, implement, and track a holistic SEO strategy

Develop and maintain information architecture

Support the creation and implementation of a personalized content strategy for both known and anonymous users

Support a data-driven approach to enhancing the user experience by using acquisition, engagement, and conversion analytics to measure and improve content effectiveness

Use Google Analytics and content management system (CMS) tools to fix content errors, improve SEO, and enhance the user experience

Work with subject matter experts across campus to develop accurate, readable, searchable, and accessible website content

Collaborate with the web team to ideate, determine timelines, and identify requirements for website projects

Work with technical and creative teams to ensure consistent brand representation

Manage academic program page updates, including stakeholder reviews and template improvements

Balance stakeholder requests with web best practices and institutional priorities

Identify appropriate brand photography to accompany website content

Maintain the university’s web writing style guide and ensure all web content is in compliance

Train and supervise student workers to perform content updates and SEO improvements

Manage the annual handbook PDF update process with stakeholders

Edit other digital content, including digital signs, marketing landing pages, and email newsletters

Promote an inclusive Westminster through demonstration of the commitments included in the Westminster University Diversity Statement

Participate in developmental activities to increase understanding and awareness of issues related to diversity, equity and inclusion both individually and as related to my field of work, profession or discipline

Ensure all web content meets WCAG 2.1 AA accessibility standards

Qualification

SEO principlesContent management systemWeb writing best practicesGoogle AnalyticsProject managementEditing skillsCreative storytellingHTML familiarityDiversity awarenessTeam collaboration

Required

Bachelor's degree or an equivalent combination of education, training, and experience

2–5 years of related work experience

Proven writing and editing skills

Demonstrated understanding of web writing best practices

Ability to write web content in a brand voice

Ability to balance data with creative storytelling

Understanding of SEO principles and strategies

Strong project management, problem solving, communication, and team collaboration skills

Ability to manage individual workload and time in alignment with strategic priorities

Experience using a content management system (e.g., Modern Campus CMS)

Familiarity using Google Analytics 4, Tag Manager, and Search Console

Preferred

Familiarity with Chicago Manual of Style

Familiarity with basic HTML

Understanding of content-related WCAG 2.1 AA web accessibility standards and document accessibility best practices

Experience working at a higher education institution

Experience using agile project management methodologies

Experience working on marketing or advertising campaigns

Familiarity with other digital communications tools and best practices (e.g., marketing emails, text messaging programs, social media, digital advertising)