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Location3 · 2 hours ago

Growth Marketing & Content Manager

United States

Full-time

Remote

Senior Level

$75K/yr - $85K/yr

5+ years exp

Location3 Media is a fully remote digital marketing company focused on improving brand visibility and performance. The Growth Marketing & Content Manager will plan and execute marketing programs, create compelling content, and drive lead generation efforts to support business growth.

AdvertisingContentLocal AdvertisingSearch EngineSEMSEOSocial MediaWeb Design

Responsibilities

Plan and execute integrated marketing initiatives designed to reach, engage, and convert target audiences within our ICP

Partner with sales and leadership to develop campaigns that support new business acquisition, pipeline growth, and revenue objectives

Create and optimize content and campaigns aligned to different stages of the buyer journey (awareness, consideration, conversion)

Analyze performance across channels and campaigns, providing insights and recommendations to improve engagement, lead quality, and conversion rates

Own the ideation, creation, and execution of compelling content across formats, including:

Blog posts and thought leadership articles

Case studies and sales enablement content

Short-form and long-form video

Infographics and visual storytelling assets

Webinars, presentations, and downloadable resources

Ensure content is on-brand, strategically aligned, and optimized for distribution across owned and paid channels

Collaborate with internal stakeholders and freelance creative partners to execute content efficiently and at a high level of quality

Maintain a content calendar aligned to business priorities, campaigns, and industry moments

Plan, write, build, and deploy email marketing campaigns supporting:

Demand generation and lead nurturing

Event promotion and follow-up

Product, platform, and thought leadership initiatives

Develop and optimize automated marketing programs, including nurture streams, drip campaigns, and triggered communications

Manage and execute within marketing automation and CRM platforms such as Salesforce, Act-On, HubSpot, or similar tools

Monitor email performance (open rates, CTRs, conversions) and continuously test and refine messaging and cadence

Support client conferences and industry tradeshows through:

Pre-event and post-event email campaigns

Event-specific messaging, content, and collateral

Sales enablement materials and follow-up assets

Collaborate with the events lead to ensure consistent branding, messaging, and audience engagement before, during, and after events

Assist with post-event performance analysis and reporting related to engagement and lead generation

Serve as a project lead for internal marketing initiatives, managing timelines, deliverables, and stakeholders

Ensure all marketing materials are accurate, polished, and delivered on time

Use Microsoft Office 365 and other collaboration tools to manage workflows and documentation

Maintain a high level of accountability for quality, consistency, and results

Qualification

Growth marketingContent marketingEmail marketingMarketing automationCRM platformsB2B marketingProject managementAnalytical mindsetCommunication skillsDetail-orientedCollaborativeOrganizational skillsSelf-starter