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Optimum Sports · 13 hours ago

Director, Business Analytics

New York

Full-time

Hybrid

Director/Executive

$90K/yr - $215K/yr

7+ years exp

Omnicom Media Group (OMG) is a media services division of Omnicom Group Inc. that delivers transformational experiences for consumers, clients, and talent. The Business Analytics team is pivotal in delivering modern agency services by working closely with planning and investment teams to meet clients' business goals through actionable insights and analytics.

AdvertisingBrand MarketingMarketingPublic RelationsSports

Responsibilities

Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position

Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques

Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization

Lead the measurement plan development and execution

Anticipate client’s needs and proactively developing solutions to address them

Ensure timely follow through on all scheduled and ad hoc deliverables

Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques

Recommend and implement research that will aid in the consumer insight gathering and strategic process

Identify opportunities to continuously improve processes

Lead, mentor and train managers and ADs

Contribute to the consumer segmentation and audience identification/exploration processes

Design tests to measure the incremental impact of media on business outcomes

Provide ad hoc support to the clients to solve broad strategic marketing problems

Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams

Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization

Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills

Qualification

Marketing analyticsAudience-based marketingData-driven advertisingAnalytic skillsClient relationship managementCoachingTrainingLeadershipCommunication skillsProject management

Required

Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)

Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development

Expertise in audience-based marketing and data-driven advertising

Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution

Proven leadership ability and strong, impactful client relationship experience

Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs

Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting