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Red Ventures · 14 hours ago

Senior Paid Media Analyst | Growth and Transformation

New York, NY

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $130K/yr

3+ years exp

Red Ventures is a global portfolio of high-growth companies, and they are seeking a Senior Paid Media Analyst to drive their Financial services’ clients acquisition goals. The role involves overseeing paid media strategy, execution, and investment decisions while leveraging data analytics to optimize performance and growth opportunities.

ContentDigital MediaE-CommerceHigher EducationHome ServicesMedia and EntertainmentPersonal HealthTravel

No H1B

Responsibilities

Own end-to-end paid media strategy, including channel roadmap, testing frameworks, and measurement approach, with a primary focus on paid search and expansion into additional channels where impact is demonstrated

Evaluate tradeoffs across growth, efficiency, and user experience to inform investment decisions and prioritize initiatives with the highest long-term impact

Monitor, analyze, and optimize campaign performance across paid platforms, internal reporting tools, and visualization dashboards

Define success metrics, assess data quality and limitations, and guide stakeholders toward decisions using imperfect or evolving measurement systems

Lead experimentation strategy, including A/B and multivariate testing, to drive incremental improvements across core KPIs

Develop and deliver performance insights and recommendations, acting as a trusted thought partner to senior leaders

Identify opportunities to improve paid media processes and workflows by leveraging automation, AI-driven tools, and advanced analytics to increase efficiency, scalability, and decision quality

Communicate strategy and performance insights to internal teams and external partners or vendors, influencing alignment through clear, data-driven storytelling

Collaborate closely with Product, Engineering, and Creative teams to define requirements, support tracking needs, and enhance paid media landing page and site experiences

Qualification

Paid media strategyAnalytical mindsetSQL experienceData visualization toolsAttribution modelsCommunication skillsCollaboration skills

Required

Demonstrated experience (3-6 years) owning paid media strategy and performance for high-volume or complex acquisition programs, with a track record of driving meaningful business impact

Strong analytical and data-driven mindset with a passion for performance marketing and growth economics

Advanced excel skills and strong SQL experience, with familiarity in data visualization tools such as Tableau or Looker

Experience navigating attribution, incrementality, and measurement bias, and the ability to explain tradeoffs clearly

Experience working with external partners, vendors, or client-facing stakeholders is a plus, including the ability to communicate strategy and performance clearly

Desire to work hands-on in an entrepreneurial, performance-driven, analytically rigorous environment

Benefits

Health Insurance Coverage (medical, dental, and vision)

Life Insurance

Short and Long-Term Disability Insurance

Flexible Spending Accounts

Paid Time Off

Holiday Pay

401(k) with match

Employee Assistance Program

Paid Parental Bonding Benefit Program

Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.