Roku · 4 hours ago
Senior Business Automation Manager - Campaign Measurement
New York, NY
Full-time
Hybrid
Senior Level
$150K/yr - $175K/yr
5+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to connect the entire TV ecosystem. The Senior Business Automation Manager will support campaign measurement and reporting applications, ensuring smooth adoption of new features and providing day-to-day service to the Account Management team.
AdvertisingAdvertising PlatformsConsumer ElectronicsDigital EntertainmentDigital MediaHardwareMedia and EntertainmentSoftwareVideo Streaming
Responsibilities
Own and actively monitor the campaign measurement support channel, responding to user inquiries and escalating issues as needed
Collect and analyze troubleshooting data to identify patterns and opportunities for improvement, working with Product teams to address them
Participate in stakeholder discovery meetings to gather requirements and understanding for improving campaign measurement capabilities and workflow efficiency
Collect and prioritize enhancement ideas through Product Management from both users and leaders
Act as business representative for campaign measurement’s impact on the advertiser lifecycle
Organize and facilitate UAT sessions, collecting and synthesizing end-user feedback for continuous improvement
Develop training materials and lead end-user training sessions to ensure swift adoption of new campaign measurement capabilities
Create and maintain detailed user guides for campaign measurement, ensuring clarity and usability
Organize, administer, and present end user satisfaction (NPS) surveys
Consult, and at times ideate, on workflow changes with Business and Product Teams to ensure optimal campaign measurement workflow(s)
Assist complementary data/integration testing efforts related to feature development lifecycles
Qualification
Required
5+ years of experience in Advertising Account Management, Advertising Analytics, or related Operational role
Strong understanding of the digital and CTV advertising industry, with a desire to align processes and solutions to drive business outcomes at scale
Strong understanding of advertising performance metrics and their impact on customer retention
Moderate/intermediate proficiency in SQL with sound understanding of relational databases
Skilled at identifying upstream and downstream effects of changing data contracts
Strong analytical skills with the ability to identify patterns and insights from troubleshooting data
Excellent written and verbal communication skills, with a strong ability to document processes
Ability to work collaboratively across teams and effectively manage multiple tasks in a fast-paced environment
Preferred
Experience collaborating with Product teams a major plus
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$212.01MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2026-01-08
Company data provided by crunchbase