Salesforce · 4 hours ago
Senior Director, IT Service Product Marketing
United States
Full-time
Remote
Director/Executive
$182K/yr - $305K/yr
8+ years expSalesforce is the #1 AI CRM, where humans with agents drive customer success together. They are seeking an exceptionally talented and proven Senior Director of Product Marketing to lead the strategy, messaging, and go-to-market execution for their IT Service products.
Agentic AIArtificial Intelligence (AI)Cloud ComputingCRMSaaSSales EnablementSoftware
Responsibilities
Core Positioning & Messaging: Own the global narrative, product positioning, and key messaging for the IT Service product portfolio, ensuring differentiation against key industry players and resonance with CIOs, IT leaders, and practitioners
Go-to-Market (GTM) Strategy: Design and execute world-class GTM strategies for new product launches, feature releases, and major updates, coordinating across product management, sales, demand generation, and enablement teams to drive pipeline contribution and Annual Contract Value (ACV) growth
Team Management & Development: Directly lead, mentor, and develop a team of 5 product marketing managers. Foster a culture of excellence, accountability, and continuous learning within the team to maximize output and career growth
Sales Enablement & Tools: Create high-impact sales tools, including pitch decks, demos, competitive battlecards, solution briefs, and training materials that equip the global sales force to confidently articulate product value and handle objections, ultimately improving sales win rates
Market Leadership & Analyst Relations (AR): Serve as the primary PMM lead for major industry analyst engagements (e.g., Gartner Magic Quadrant, Forrester Wave) to influence market perception and secure favorable positioning. Own competitive intelligence, translating market insights into actionable strategies that inform product roadmap priorities
Thought Leadership & Content: Drive the creation and delivery of foundational marketing content (website copy, analyst briefings, blogs, case studies, and presentations) that drives consideration and defines the category leadership narrative
Cross-Functional Alignment: Act as the strategic link between Product Management, Sales Leadership, and Demand Generation to ensure alignment on roadmap priorities, sales goals, and campaign execution
Demand Generation Support: Partner closely with the Demand Gen team to provide the core product and solution messaging required for campaigns, events, and vertical outreach
Qualification
Required
Minimum of 8+ years of increasing responsibility in Product Marketing, with at least 5 years specifically focused on Enterprise SaaS platforms for IT Service Management (ITSM), IT Operations Management (ITOM), or broader Enterprise Service Management (ESM)
Proven success in a high-growth, high-urgency competitive environment, demonstrating an ability to effectively position products against well-established market leaders
Demonstrated track record of leading major product launches and successful GTM campaigns in a complex, global enterprise B2B environment
Ability to translate market research, competitive analysis, and usage data into actionable strategic recommendations and compelling, data-backed messaging, with a clear focus on revenue impact
Demonstrated ability to manage and execute major analyst engagements, securing favorable positioning in competitive reports (e.g., Magic Quadrants or Waves)
Exceptional written and verbal communication skills, with a proven ability to present complex topics simply and persuasively to executives, internal teams, and external customers
Proven experience in successfully hiring, mentoring, and managing a team of product marketing professionals, preferably a team of 5 or more. Must demonstrate a high degree of accountability and a hands-on approach to execution
Bachelor's degree required; MBA or equivalent experience highly desirable
Must be flexible, resilient, and comfortable thriving in a fast-paced, rapidly evolving organizational structure
Benefits
Time off programs
Medical
Dental
Vision
Mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program
Company
Salesforce
Salesforce is a cloud-based software company that provides customer relationship management software and applications.
10001+ employees
H1B Sponsorship
Salesforce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1883)
2024 (2296)
2023 (1850)
2022 (2849)
2021 (2124)
2020 (1960)
Funding
Current Stage
Public CompanyTotal Funding
$65.38MKey Investors
Starboard ValueEmergence CapitalHalsey Minor
2022-10-18Post Ipo Equity
2004-06-23IPO
2003-01-01Series Unknown· $1M
Leadership Team
Arundhati Bhattacharya
Chairman & Ceo Salesforce India
Marc Benioff
Chair & CEO
Recent News
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