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Univera Healthcare · 21 hours ago

Dig Content Mgr

Buffalo, NY

Full-time

Hybrid

Mid, Senior Level

$72K/yr - $129K/yr

5+ years exp

Univera Healthcare is committed to enhancing health outcomes through innovative digital initiatives. The Digital Content Manager will develop a digital content roadmap, manage an editorial calendar, and create digital content guidelines while ensuring consistency and SEO optimization.

Health CareInsuranceMedicalNon Profit

Comp. & Benefits

Responsibilities

Creates and edits content for digital projects; writes mostly non-marketing content including user interactions, instructional content for digital tools, and transactional messaging scripts

Evaluates and maintains digital content style and standards guide, including guidelines, editorial voice and tone

Acts as content management system expert consultant with internal teams, educating on processes and best practices; educates relevant teams on digital content best practices

Conducts digital content audits, gap analysis, and optimizing content

Collaborates and interfaces with digital/agile Domain Product Owners and aligned partners to understand content needs and manages dependencies within integrated projects

Identifies key metrics required to evaluate content performance and conducts regular performance analysis to identify trends and insights to optimize content strategy

Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies’ mission and values, adhering to the Corporate Code of Conduct and leading to the Lifetime Way values and beliefs

Maintains high regard for member privacy in accordance with the corporate privacy policies and procedures

Regular and reliable attendance is expected and required

Performs other functions as assigned by management

Leads collaborative sessions with cross functional teams to guide content strategy, activities, planning, and decisions for assigned projects

Serves as an influencer to promote strategy-first approach to projects, enhancements, and content reviews

Mentors’ peers on digital content and content strategy best practices

Collaborates and consults with stakeholders throughout the company to create product plans and roadmaps; develops a universal content taxonomy to be standardized and implemented across systems

Create and manage a digital content style & standards guide, including editorial voice and tone, for digital content and experiences

Reviews incoming digital content enhancement projects from business stakeholders and assist in prioritization against current backlog and existing resourced efforts

Qualification

Digital content managementSEO experienceContent strategyContent management systemsAgile methodologyProblem analysisWeb accessibilityRelationship building

Required

Five (5) years of experience producing digital content, specifically non-marketing transactional content focused on user experience and two (2) of which in proven SEO experience

Bachelor's degree in marketing, communications, journalism, or related field. In lieu of a degree, six (6) years of additional work experience

Intermediate working experience with website content management systems (Adobe Experience Manager, other) required experience with Liferay digital experience platform preferred

Ability to independently analyze problems, think critically on issues to identify and recommend solutions

Ability to prioritize work components and define objectives effectively

Intermediate knowledge of web accessibility best practices

Ability to work while sitting and/or standing at a workstation viewing a computer and using a keyboard, mouse and/or phone for three (3) or more hours at a time

Ability to travel across the Health Plan service region for meetings and/or trainings as needed

Preferred

Intermediate experience working with agile teams

Eight (8) years of experience creating, planning, and managing digital content

Experience with and ability to assist, consult with, or lead in interviewing stakeholders about their roles, experience, needs, and expectations to refine project scope, guide content activities, decisions, and deliverables

Ability and experience building relationships and partnering with divisions throughout the organization that encompass low and high technical skills sets

Advanced experience as a content designer, content strategist, or UX writer writing for digital-first consumer experiences