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Samsonite · 13 hours ago

Digital Content Specialist - Wholesale

Mansfield, MA

Full-time

Onsite

Entry, Mid Level

$75K/yr - $85K/yr

2+ years exp

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories. They are seeking a Digital Content Specialist - Wholesale to support wholesale marketing efforts, manage product content quality, and optimize digital performance across retail partners.

Consumer GoodsManufacturingTravel

Responsibilities

Manage and maintain our internal product information management (PIM) and digital asset management tools (DAM)

Build enhanced content for website product detail pages

Accountable for content marketing initiatives across all channels to drive traffic and engagement that deliver sales and customer retention

Brief in-store marketing material needs to the In House Agency

Execute review campaigns for new and existing products

Optimize product content for maximum sell-through for all channels of distribution

Stay current on new developments and emerging technologies in the digital environment; utilize learnings to drive marketing strategy

Assist in developing internal and external presentations

Ensure consistency of product copy by standardizing processes

Participate in weekly marketing initiatives and project meetings

Collaborate with the creative team to brainstorm, develop and test new ideas and share meaningful insights and recommended next steps

Manage samples and shipments to and from photoshoots

Report on key KPIs such as conversion, add to carts and content scorecards

Work with sales teams to understand needs, provide support, and ensure marketing efforts align with sales goals

Monitor trade marketing spending, process invoices, and manage vendor relationships

Qualification

Digital marketingContent marketingProduct information managementMicrosoft ExcelSalsifyBazaarvoiceSyndigoAnalytical skillsMulti-taskingCommunication skillsCross-functional collaboration

Required

Bachelor's degree required, marketing, business, or related field preferred

Computer skills, including proficiency with Microsoft Excel, Word, PowerPoint & Teams

Strong understanding and passion for the digital marketing industry

Excellent written and verbal communication, as well as presentation and public-speaking skills

Ability to troubleshoot team and vendor problems and suggest a course of action to correct

Analytical understanding of data and methodologies used to inform decision making that drives performance

Ability to multi-task and meet strict deadlines

Ability to work cross-functionally and build relationships

Preferred

2+ years of experience in trade marketing / digital shelf, digital marketing or content marketing

Intermediate Microsoft Excel skills preferred

Experience with Salsify, Bazaarvoice, and Syndigo preferred

Benefits

Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.

Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.

Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.