Confidential Careers · 2 weeks ago
Content Marketing Specialist (Full-Time, Remote)
Confidential is an affiliate of a school that provides virtual technical and skills training primarily to federal government workers and contractors. The Content Marketing Specialist will be responsible for creating, managing, and optimizing content across multiple channels to support brand awareness, engagement, and enrollment growth.
Human ResourcesRecruiting
Responsibilities
Develop and execute content strategies to drive brand awareness, engagement, and enrollment
Create and manage content across email, social media, websites, and blogs
Plan and maintain content calendars for consistent, timely publishing
Write and optimize SEO-focused content to increase organic traffic and leads
Execute and optimize email campaigns to support engagement and conversions
Collaborate with marketing, enrollment, and subject matter experts
Analyze content performance and adjust strategies using data and insights
Ensure consistent brand voice, messaging, and accessibility across channels
Qualification
Required
3–5+ years of experience in marketing
Excellent writing, editing, and proofreading skills
Analytical mindset with a passion for data-driven marketing
Familiarity with federal government clients
Preferred
Sailthru experience for email marketing