Apply on Employer Site

WebMD Ignite · 2 hours ago

Senior Marketing Manager, B2B Programs (2025-9851)

Newark, NJ

Full-time

Onsite

Senior Level

$105K/yr - $110K/yr

5+ years exp

WebMD Ignite is a division of WebMD and Internet Brands, serving as a growth partner for healthcare organizations. The Senior Marketing Manager is responsible for leading the design, development, implementation, and evaluation of B2B marketing programs to drive revenue and enhance the company's market position.

Health CareHospitalService Industry

Responsibilities

In conjunction with upper management, creates strategic marketing plans – cross matrixed to product line and market – and develops and oversees the tactical plans that will be executed to support the strategic plan. Marketing plans should include Strengths/Weaknesses/Opportunities/Threats (SWOT) analysis; competitor analysis; unique selling propositions (USPs); brand positioning statements, promotional and advertising campaigns and public relations opportunities, trade show/conferences, and sales enablement tools

Plans and directs brand execution in the look, feel and editorial position of all sales and marketing materials used to promote the complete suite of products and services in all mediums including, but not limited to both print and online

Manage prospect targeting and lead generation activities including: prospect database management, email campaigns, digital and print advertising, social media campaigns, SEO and paid search, direct mail marketing, and measurement of campaign effectiveness

Create, execute, and measure the impact of various marketing campaigns and initiatives including digital strategies, direct marketing/mail campaigns, and advertising and utilize data to adjust future programming

Collaborate with peers in Sales Management to ensure Marketing strategies align with Sales strategies, in an effort to meet mutually understood revenue goals

Maintain a portfolio of effective marketing materials and selling tools including brochures, case studies, presentation and proposal templates, video testimonials, eBooks, articles, guides, and infographics, ensuring all messaging is consistent and supportive of marketing plans, solicit feedback from internal and external stakeholders, and continually improve upon the toolkit to differentiate the company’s solutions

Manages and updates digital marketing channels including such assets as the corporate website, areas of the company intranet, certain social media channels and lead-generating landing pages and microsites

Research, prepare and deliver regular and ad hoc reports for keeping abreast of market trends and provides frequently scheduled and/or ad hoc reporting on market conditions to colleagues in sales, marketing, and product development

Develop leading and lagging metrics for which elements of the marketing plan will be measured and consistently report on the performance of key indicators to the appropriate stakeholders

Ensure that all activities are on strategy and within budget, ensuring Company obtains maximum value without exceeding budget. Overall responsibility for clarity, consistency, and strategic integrity for all materials/programs. Help to manage B2B budgets and provide input to leadership for the monthly budget and projection process

Collaborate with Events Team to assist with brainstorming and deliver on tasks that support the overarching conference strategy including: trade show participation, related sponsorship opportunities, booth design and logistics, client hospitality events, and tracking/measurement of results

May or may not supervise others. As a supervisor, carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems

Qualification

B2B marketingMarketing strategyProject managementMicrosoft OfficeHubSpotSalesforce.comSEOTeam collaborationCreative problem solvingOrganizational skills

Required

5-8 years progressively responsible marketing and brand management experience (including B2B marketing), with demonstrated success and effective performance

Bachelor's degree from accredited college or university with a focus on Marketing, Communications or related business field is required

Experience and demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization

A strategic and creative problem solver, able to distill large amounts of information into actionable strategies, solid program execution skills

Strong organizational and project management skills

Highly proficient in Microsoft Office (Word, Excel, PowerPoint)