WebMD · 8 hours ago
Digital Marketing Manager
Newark, NJ
Full-time
Onsite
Mid Level
$74K/yr - $80K/yr
3+ years expWebMD is a leading healthcare information provider, and they are seeking a Digital Marketing Manager to join their HCP Core Engagement team. The role involves growing and retaining Medscape’s audience through multi-channel marketing campaigns, leveraging data to optimize user journeys, and collaborating with various teams to ensure effective campaign delivery.
Health CareInformation ServicesInternetMental HealthOnline PortalsPublishing
Responsibilities
Lead marketing strategy and execution for campaigns aimed at growing and engaging our HCP audience
Develop and optimize multi-channel marketing efforts, including email, in-app messaging, push notifications, paid social, and display ads
Analyze performance data to identify trends, measure effectiveness, and make data-informed decisions to improve engagement and retention
Partner with cross-functional teams (e.g., Design, UX, Editorial) to ensure brand alignment and user-centric campaign delivery
Test, iterate, and scale marketing campaigns using A/B testing and segmentation strategies
Stay informed on healthcare industry trends and incorporate insights into campaign strategy
Qualification
Required
3+ years of experience in digital marketing, ideally within healthcare, health tech, or related industries, including copywriting
Proven experience managing email and app-based marketing campaigns, with a strong understanding of channel best practices
Skilled in using performance data to inform strategy (e.g., open rates, CTR, conversion)
Excellent written and verbal communication skills
Strong analytical mindset and attention to detail
Self-motivated, adaptable, and results-oriented with strong project management abilities
Preferred
Advanced Microsoft Excel skills for campaign analysis and reporting
Experience with: Analytics tools: Adobe Analytics (SiteCatalyst/Omniture), Google Analytics
Marketing automation platforms: Salesforce Marketing Cloud (ExactTarget), Airship
CRM/project tools: Salesforce, YouTrack
Familiarity with healthcare professional (HCP) marketing and compliance considerations
Benefits
Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)
Company
WebMD
WebMD is a healthcare center that offers mental health, pain management, and breast cancer services.
1001-5000 employees
H1B Sponsorship
WebMD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (11)
2023 (15)
2022 (24)
2021 (23)
2020 (20)
Funding
Current Stage
Late StageTotal Funding
unknown1996-01-01Series Unknown
Leadership Team
Dominique Jean
Chief Technology Officer
Ben Mansfield
Vice President Client Services & Operations
Recent News
2025-10-30
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2025-10-11
24-7 Press Release Newswire
2025-10-09
Company data provided by crunchbase