Sony Music Entertainment · 1 day ago
Creator Manager, Fansifter
Miami, FL
Full-time
Onsite
Mid Level
3+ years expSony Music Entertainment is a leading company in the music industry that supports a diverse roster of artists and creators. As a Creator Manager, you will be responsible for developing and executing multi-channel marketing plans to engage audiences and enhance artist visibility through innovative marketing tactics and content strategies.
Digital EntertainmentMedia and EntertainmentMusic
Responsibilities
Coordinate and execute regional creator campaigns and processes for all regional offices on hub priority projects and viral hub initiatives
Provide best practices and local feedback to non regional teams to inform wider strategy
Analyze emerging trends on TikTok, Instagram Reels, YouTube Shorts, and other platforms to identify creative opportunities for artists
Develop content strategies rooted in social algorithm insight, cultural context, and fan behavior to enhance streaming conversion and artist discovery
Develop and manage influencer and creator partnerships that align with artist identity and campaign goals from concept through execution
Evaluate campaign performance, optimize in real time, and present real time and actionable insights to internal stakeholders
Execute hub campaign setups including contesting, microsites, regional representative email outreach, and one on one strategy while working closely with US CRM, regional legal, and marketing teams
Lead end to end development and optimization of email, SMS, and CRM campaigns to drive fan engagement, retention, and lifetime value for regional repertoire worked via the hub and cascade learnings across the organization
Work with product and global privacy teams to advise on regional BLA and privacy requirements for future fan engagement tools
Explore external products and tools to drive fan acquisition and engagement and maintain competitive case studies across the industry and adjacent spaces such as fashion, sports, and beauty
Oversee fan engagement strategy for the region including fan acquisition and engagement, privacy and BLA coordination, creator strategy, and partner development
Contribute to ideation of global fan engagement release plans and ensure rep owner strategy is executed locally via the hub for global, select developing, regional priority releases and viral tracks
Align and present campaign plans and performance to senior leadership and managers or artists as requested
Stay ahead of social, streaming, and fan culture trends by identifying new platform activations, influencer partnerships, and creative formats
Assist in content creation for Sony and artist social channels that is engaging to fans and conveys the appropriate audience tone
Assist the Audience Development Team in influencer marketing campaigns and creative ideas
Aid in working on administrative duties for the Audience Development Team including payment orders for vendor services and processing invoices for payment
Qualification
Required
3+ years of experience in social media strategy, content, or creator marketing within music, entertainment, or digital media
Deep proficiency in short-form platforms (TikTok, Instagram Reels, YouTube Shorts) and their algorithms
Exceptional creative instincts paired with data-driven decision-making
Ability to manage multiple campaigns and fast-moving trends with clarity and flexibility
Proficiency in CRM platforms, marketing automation, email/SMS strategy
Strong analytical and reporting capabilities
Attention to detail and proactive
Proficiency with CRM systems, paid media platforms (e.g., TikTok, Meta, Google Ads), and analytics tools
Excellent communication, presentation, and project management skills
Strong passion for music, fandom culture, and digital trends
Proficient in Microsoft Office, Google Suite, and project management software
Ability to work under pressure, flexibility, multitask, and prioritize
Strong problem-solving, analytical, and decision-making skills
Excellent verbal and written communication skills
Detail-oriented, proactive, and collaborative
Being able to work under pressure
Passionate about music and the music industry
Preferred
Bi-lingual preferred (English & Spanish)
Benefits
Medical, dental, vision, life and disability coverage
401K with employer matching
Company paid identity theft protection
Pet resources
Mental health and meditation support
Industry leading fertility coverage
Fully paid leave for childbirth or bonding
Fully paid leave for caregivers
Programs supporting loved ones with developmental disabilities and neurodiversity
Subsidized back up child and elder care
Reimbursement for adoption, surrogacy, tuition, and student loans
Company
Sony Music Entertainment
Sony Music is a music corporation owned and operated by Sony Corporation of America, a subsidiary of Japanese conglomerate. It is a sub-organization of Legacy Recordings.
5001-10000 employees
H1B Sponsorship
Sony Music Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
unknown2019-05-05Acquired
Leadership Team
Christoph Behm
CEO GSA
Adam Cardew
Vice President
Recent News
2026-01-07
Company data provided by crunchbase