Storefront Political Media ยท 17 hours ago
Social & Digital Content Manager
Storefront Political Media is seeking a highly skilled and politically savvy Digital Content Manager to lead the creation, management, and optimization of digital content for political campaigns and advocacy initiatives. This role is critical for shaping public perception, driving engagement, and mobilizing supporters across multiple digital platforms.
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Responsibilities
Develop and execute a comprehensive digital content strategy aligned with campaign goals, target audiences, and political messaging
Create content calendars that coordinate with campaign milestones, press events, and fundraising cycles
Ensure all messaging is on-brand, values-driven, and politically consistent
Produce high-quality written, visual, and video content for platforms including Instagram, Twitter/X, Facebook, TikTok, YouTube, LinkedIn, and campaign websites
Draft press statements, talking points, and op-eds for digital use in coordination with the communications team
Oversee email campaigns, including copywriting, design coordination, A/B testing, and performance tracking
Manage graphic design needs (in-house or with contractors) for ads, social posts, and digital literature
Monitor, post, and engage on social platforms in real-time during campaign events
Develop strategies for organic and paid social growth, including targeted ad campaigns
Respond to supporters, influencers, and journalists in a timely, brand-aligned manner
Track, analyze, and report on digital engagement metrics, audience growth, and content performance
Use data insights to refine strategies, optimize content, and improve engagement
Stay updated on platform algorithm changes, emerging political digital trends, and best practices
Work closely with field, communications, policy, and fundraising teams to ensure messaging consistency
Coordinate with designers, videographers, and digital ad vendors to produce compelling content
Assist in crisis communications response on digital platforms
Qualification
Required
Bachelor's degree in Communications, Political Science, Marketing, or related field, or equivalent work experience
3+ years of professional experience in digital content creation, preferably in political campaigns, advocacy, or cause-based organizations
Proven ability to write persuasively, adapt tone for different audiences, and adhere to brand voice
Strong understanding of social media algorithms, ad targeting, and digital organizing tools
Proficiency with content creation software (Canva, Adobe Creative Suite) and familiarity with CMS platforms
Experience using email platforms (NGP VAN, ActionNetwork, Mailchimp, etc.)
Ability to work flexible hours, including evenings and weekends during campaign season
Preferred
Experience working on Bay Area or California political campaigns
Understanding of California's political landscape, voter demographics, and issue priorities
Video editing skills (Premiere Pro, Final Cut, or similar)
Fluency in Spanish, Cantonese, or another language spoken in the Bay Area