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The Ohio Masonic Communities · 1 day ago

Content Marketing Manager

Springfield, OH

Full-time

Hybrid

Senior Level

5+ years exp

The Ohio Masonic Communities is dedicated to providing best-in-class care and services rooted in Masonic values. The Content Marketing Manager will develop and implement the overall content marketing strategy, focusing on creating and analyzing content to enhance brand awareness and drive business growth.

CommunitiesHealth CareNon ProfitNursing and Residential CareWellness

Responsibilities

Develop a comprehensive content calendar with themes, topics, and distribution channels

Oversee the creation of high-quality content across various formats like blog posts, articles, videos, infographics, publications, emails, social media posts, and webinars

Define content marketing goals aligned with business objectives

Manage and optimize the HubSpot marketing automation platform, including email campaigns, workflows, lead nurturing, segmentation, reporting, and CRM integration to support marketing and sales objectives

Implement SEO best practices to optimize content visibility in search engines

Monitor key content performance metrics such as website traffic, lead generation, social engagement, and conversion rates and analyze data to identify trends and areas for improvement

Develop copy for a variety of media including social, print, video, and digital

Edit and proof work to ensure brand standards are met across all content outputs

Collaborate with marketing and sales teams, HR, resource center, and foundation to assess project needs and help with messaging

Collaborate with design teams to develop marketing materials

Ensure all content and communications align with brand voice and messaging

See projects through the whole creative process, from inception to deployment

Other job duties as assigned