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Humana · 1 day ago

Senior Analyst, Marketing Analytics Capabilities

Massachusetts, United States

Full-time

Hybrid

Mid, Senior Level

$118K/yr - $162K/yr

4+ years exp

Humana is committed to putting health first and is seeking a Senior Analyst for their Integrated Marketing Analytics team. The role involves leading the development and governance of marketing analytics tools to enhance strategic insights into campaign performance and business impact.

Health CareHealth InsuranceInsuranceVenture Capital

No H1B

U.S. Citizen Only

Responsibilities

Lead the implementation and optimization of advanced analytics tools such as Media Mix Modeling (MMM) and other solutions to support strategic marketing performance measurement (e.g. multi-touch attribution)

Establish and manage relationships with third-party partners for solutions including identity resolution, audience segmentation, and data enrichment

Collaborate with internal data scientists and marketing analytics peers to enable robust methodologies such as multi-touch attribution and predictive modeling

Drive adoption and governance of marketing analytics platforms, ensuring tools are well-documented, scalable, and aligned with business needs

Support continuous improvement of the analytics ecosystem by identifying gaps, recommending enhancements, and promoting best practices across teams

Serve as a subject matter expert on marketing analytics capabilities, providing guidance and training to stakeholders to maximize tool effectiveness and insight generation

Qualification

Media Mix Modeling (MMM)Marketing Attribution MethodologiesData PlatformsAudience SegmentationPredictive ModelingCloud EnvironmentsStakeholder EngagementData GovernanceCompliance FrameworksCommunication

Required

Bachelor's degree in Marketing, Information Systems, or a related field

4+ years of experience in marketing analytics, data platforms, or business intelligence roles

Hands-on experience implementing or managing Media Mix Modeling (MMM) or Commercial Mix Modeling (CMM) solutions

Experience selecting, onboarding, and managing third-party vendors for marketing analytics solutions such as identity resolution, audience segmentation, and data enrichment, with a strong understanding of capabilities evaluation, integration planning, and ongoing performance oversight

Strong understanding of marketing attribution methodologies, including multi-touch attribution and predictive modeling

Minimum of 2 years of experience in communication and stakeholder engagement, with a proven ability to drive cross-functional alignment and successfully implement new processes

Preferred

Experience working with identity resolution platforms such as LiveRamp, Neustar, or similar vendors, including integration, data onboarding, and match rate optimization

Familiarity with the Adobe Experience Cloud ecosystem, including tools like Adobe Analytics, Adobe Audience Manager, and Adobe Campaign

Experience supporting or implementing marketing data infrastructure within cloud environments (e.g., Snowflake, Azure, AWS)

Exposure to healthcare or insurance environments

Knowledge of HIPAA and data privacy standards

Experience with cloud platforms and marketing analytics environments

Exposure to data governance and compliance frameworks