WebMD · 2 hours ago
Senior Marketing Manager, B2B Programs
Newark, NJ
Full-time
Onsite
Mid, Senior Level
$105K/yr - $110K/yr
5+ years expWebMD Ignite is the growth partner for healthcare organizations, guiding people to better health through comprehensive solutions. The Senior Marketing Manager will lead the design and implementation of B2B marketing programs to drive revenue and enhance the company's market position.
Health CareInformation ServicesInternetMental HealthOnline PortalsPublishing
Responsibilities
In conjunction with upper management, creates strategic marketing plans – cross matrixed to product line and market – and develops and oversees the tactical plans that will be executed to support the strategic plan. Marketing plans should include Strengths/Weaknesses/Opportunities/Threats (SWOT) analysis; competitor analysis; unique selling propositions (USPs); brand positioning statements, promotional and advertising campaigns and public relations opportunities, trade show/conferences, and sales enablement tools
Plans and directs brand execution in the look, feel and editorial position of all sales and marketing materials used to promote the complete suite of products and services in all mediums including, but not limited to both print and online
Manage prospect targeting and lead generation activities including: prospect database management, email campaigns, digital and print advertising, social media campaigns, SEO and paid search, direct mail marketing, and measurement of campaign effectiveness
Create, execute, and measure the impact of various marketing campaigns and initiatives including digital strategies, direct marketing/mail campaigns, and advertising and utilize data to adjust future programming
Collaborate with peers in Sales Management to ensure Marketing strategies align with Sales strategies, in an effort to meet mutually understood revenue goals
Maintain a portfolio of effective marketing materials and selling tools including brochures, case studies, presentation and proposal templates, video testimonials, eBooks, articles, guides, and infographics, ensuring all messaging is consistent and supportive of marketing plans, solicit feedback from internal and external stakeholders, and continually improve upon the toolkit to differentiate the company’s solutions
Manages and updates digital marketing channels including such assets as the corporate website, areas of the company intranet, certain social media channels and lead-generating landing pages and microsites
Research, prepare and deliver regular and ad hoc reports for keeping abreast of market trends and provides frequently scheduled and/or ad hoc reporting on market conditions to colleagues in sales, marketing, and product development
Develop leading and lagging metrics for which elements of the marketing plan will be measured and consistently report on the performance of key indicators to the appropriate stakeholders
Ensure that all activities are on strategy and within budget, ensuring Company obtains maximum value without exceeding budget. Overall responsibility for clarity, consistency, and strategic integrity for all materials/programs. Help to manage B2B budgets and provide input to leadership for the monthly budget and projection process
Collaborate with Events Team to assist with brainstorming and deliver on tasks that support the overarching conference strategy including: trade show participation, related sponsorship opportunities, booth design and logistics, client hospitality events, and tracking/measurement of results
May or may not supervise others. As a supervisor, carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems
Qualification
Required
5-8 years progressively responsible marketing and brand management experience (including B2B marketing), with demonstrated success and effective performance
Bachelor's degree from accredited college or university with a focus on Marketing, Communications or related business field is required
Experience and demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization
A strategic and creative problem solver, able to distill large amounts of information into actionable strategies, solid program execution skills
Strong organizational and project management skills
Highly proficient in Microsoft Office (Word, Excel, PowerPoint)
Preferred
An MBA/Master's degree is strongly preferred
HubSpot, Salesforce.com, and SEO experience preferred
Benefits
Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)
Company
WebMD
WebMD is a healthcare center that offers mental health, pain management, and breast cancer services.
1001-5000 employees
H1B Sponsorship
WebMD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (11)
2023 (15)
2022 (24)
2021 (23)
2020 (20)
Funding
Current Stage
Late StageTotal Funding
unknown1996-01-01Series Unknown
Leadership Team
Dominique Jean
Chief Technology Officer
Ben Mansfield
Vice President Client Services & Operations
Recent News
2025-10-30
SearchEngineLand
2025-10-11
24-7 Press Release Newswire
2025-10-09
Company data provided by crunchbase