Expedia Group · 1 month ago
Principal Content Designer
USA - Illinois - Chicago
Full-time
Onsite
Lead/Staff
$224K/yr - $314K/yr
8+ years expExpedia Group is a leading company in the travel industry, committed to enhancing user experiences through AI-driven solutions. The Principal Content Designer will set the vision for human-centered content across AI products, ensuring clarity and trust in user interactions while collaborating with cross-functional teams to establish effective content strategies.
CommunitiesInternetReservationsTask ManagementTechnical SupportTicketingTourismTransportationTravel
Responsibilities
Define principles for clarity, transparency, and trust in AI interactions (source attribution, confidence indicators, safety messaging, and graceful failure states)
Establish patterns for multi‑turn conversations, prompt–response flows, and adaptive UI copy that scales across surfaces
Create prompt frameworks, interaction guidelines, and reusable content patterns for LLM‑powered features, copilots, recommendation systems, and personalization
Translate complex model behavior into understandable content that helps users predict system outcomes and make informed choices
Collaborate with product designers, researchers, AI/ML engineers, data scientists, and legal/compliance partners to shape end‑to‑end content solutions
Lead workshops and design sprints to align on AI use cases, ethical guardrails, and success criteria
Define standards for inclusive, bias‑aware language and set guidance for sensitive scenarios and safety mitigations
Partner with Privacy, Security, and Responsible AI teams to ensure content governance for model outputs, data use, and user controls
Contribute frameworks and components to the design system that support AI interactions (disclosure patterns, feedback loops, interactive guidance, etc.)
Propose, build, and socialize scalable artifacts—playbooks, pattern libraries, prompt catalogs, taxonomies, and decision trees
Establish content quality metrics and evaluation methods (task success, satisfaction, comprehension, error reduction)
Partner on experimentation plans and use insights to refine content and prompts
Mentor designers and partner teams
Evangelize best practices for AI content design across the org
Connect vision, strategy, and action through compelling storytelling—bringing clarity to complex, cross‑functional initiatives
Qualification
Required
8+ years in UX content strategy and/or product content design, including shipped work in AI‑enabled products or complex, dynamic content systems
Proven success designing for large‑scale, systemic content challenges (platforms, ecosystems, or multi‑sided marketplaces)
Content mapping and modeling; information architecture; UX writing; conversation design; microcopy for decision‑making; storytelling and persuasion
Ability to audit, analyze, architect, and present content solutions independently using established (and self‑developed) frameworks
Working knowledge of LLMs and ML concepts (prompt design, model limitations, hallucinations, confidence thresholds, evaluation signals)
Experience defining content guardrails for AI outputs (disclosures, refusals, fallbacks) and designing human‑in‑the‑loop workflows
Experience contributing to an enterprise design system and building reusable patterns for content and interaction
Comfort with modularity, localization, accessibility, and reuse strategies that ensure consistency and scale across products and regions
Skilled at partnering with senior leaders across product, design, engineering, research, data science, legal/compliance, and marketing to drive clear outcomes
Inclusive, empathetic communicator who meets every user where they are and advocates for responsible, human‑centered AI
Expert facilitator and presenter; able to lead workshops, articulate tradeoffs, and align stakeholders around principles and measures of quality
Preferred
Experience designing for agents, chat assistants, or recommendation engines
Familiarity with content evaluation methods for AI (offline evals, human ratings, taxonomy development)
Multilingual content design and localization for AI outputs
Comfort with analytics tooling and experimentation for content performance
Benefits
Medical/dental/vision
Paid time off
Employee Assistance Program
Wellness & travel reimbursement
Travel discounts
International Airlines Travel Agent (IATAN) membership
Company
Expedia Group
At Expedia Group (NASDAQ: EXPE), we believe travel is a force for good – it opens minds, builds connections, and bridges divides.
10001+ employees
H1B Sponsorship
Expedia Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (519)
2024 (410)
2023 (382)
2022 (629)
2021 (483)
2020 (366)
Funding
Current Stage
Public CompanyTotal Funding
$4.25BKey Investors
TCV
2025-02-21Post Ipo Debt· $985M
2020-04-23Post Ipo Equity· $1.2B
2020-04-23Post Ipo Debt· $2B
Leadership Team
Ariane Gorin
Chief Executive Officer
Ramana Thumu
Chief Technology Officer
Recent News
2026-01-16
PhAndroid.com
2026-01-07
Company data provided by crunchbase