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Publicis Groupe · 3 hours ago

Analyst, Data and Analysis

Boston, MA

Full-time

Onsite

Entry Level

$56K/yr - $82K/yr

1+ years exp

Publicis Groupe is the third largest communications group in the world, employing nearly 80,000 professionals across over 100 countries. They are seeking an Analyst for their Data & Analysis team to provide data-driven insights that fuel strategic growth for clients, focusing on day-to-day reporting needs and supporting marketing initiatives.

AdvertisingMarketingPublic Relations

Responsibilities

Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns

Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards

Identifying nuances in data to optimize our clients’ business

Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting

Expanding industry knowledge and relevant skillsets through internal training

Qualification

Data analysisExcelSQLTableauDigital marketingGenerative AI toolsCuriosityFast-paced environment

Required

1-3 years of work experience in a relevant industry

A four-year college degree

Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity

Familiarity with Excel and/or other data analysis tools such as SQL or Tableau a plus

Comfortable in a fast-paced and deadline-driven environment

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation