Magrino Public Relations ยท 5 days ago
Account Director- Digital/Social Media
NYC Metro Area
Full-time
Hybrid
Director/Executive
$105K/yr - $120K/yr
8+ years expMagrino Public Relations is a leading agency specializing in digital communications, and they are seeking a Digital Account Director to lead their digital division. The Director will manage client relationships, oversee social media strategies, and guide the account team while contributing to new business development efforts.
AdvertisingMarketingPublic RelationsSocial Media
Hiring Manager
Stefanie Berman
Responsibilities
Provide senior strategic counsel to clients and account teams
Manage the execution of client social media programs for brands and executives, as well as assume direct responsibility for quality of work and measurement of results
Function as a main contact for client accounts, including high-visibility executives, and/or communicate with clients at the senior level to build and maintain relationships
Lead the full social media content lifecycle from ideation and strategy to execution and performance analysis for clients ranging from global financial institutions to lifestyle brands
Drive Thought Leadership on LinkedIn for client executives/clients by crafting strategic content plans, guiding executive voice development and coaching, and leveraging platform insights to amplify brand authority and engagement
Work directly with Copywriter to create on-brand content for executives, with a focus on LinkedIn (short-form and long-form)
Liaise with Creative leads and agency partners to ensure developed content is strategically aligned with photo/video assets
Lead process for creating social-first assets on-the-ground, working with team from strategy to filming to editing the final deliverables
Develop key relationships with stakeholders, internally and externally
Analyze data, distilling metrics in actionable insights to evolve client programs
Provide regular updates and liaise with executive team
Create short- and long-term client strategies to achieve business objectives for brands and executives, within budget
Create event social media content strategy and staff client events
Consistently offer value and add counsel
Plan and run strategic client meetings
Retain and develop current accounts to increase revenue
Supervise account staff in their daily activities, provide structure and instruction for balancing workloads
Motivate, mentor, and guide professional development of staff
Assume fiscal responsibility for division, accounts, and team
Actively participate and guide the operations and future course of division and agency
Support agency leadership team in agency corporate communications designed to drive visibility, such as company events & agency marketing materials
Play a key role in the new business development process from initial discovery call through proposal creation and pitch activities
Qualification
Required
BA/BS Degree
8-10 years minimum experience in a digital communications role, including social media platform management (organic/paid), creative direction, and/or content production
Prior agency experience is required
Experience with corporate or financial institutions a plus
Excellent interpersonal and communication skills
Meticulously detail-oriented and results oriented
Must demonstrate professionalism and discretion in leading communication with high-profile clients
Ability to spot trends and integrate into Digital efforts to keep accounts current in the media
Must be comfortable leading client and new business meetings
Understanding of general marketing concepts including branding, marketing, content development and design
In depth knowledge of social media platforms including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, and TikTok
Familiarity with social media tools such as Canva, Brandwatch, CreatorIQ, HootSuite, Iconosquare, Meta Business Suite
Understanding of SEO and web traffic metrics, as well as how they can be leveraged on social media
Ability to provide creative input and suggest different ways to communicate marketing messages
Strong communication and interpersonal skills
Must be extremely organized, detail-oriented and collaborative
Must be able to multi-task and effectively manage the timely delivery of work against short deadlines
Strong understanding of social media KPIs
Great cross-team communication skills
Ability to communicate effectively to business, artistic and technical people
Expert knowledge of social networks and ability to assist clients with developing strategies and monitoring share of voice
Company
Magrino Public Relations
Magrino Public Relations is a PR and Communications company that organizes campaigns.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Susan Magrino
Founder & CEO
Allyn Magrino
Co-Founder ,President & Chief Operating Officer
Company data provided by crunchbase