Jefferson's Franchise Systems, LLC · 6 hours ago
Digital Marketing Manager
Lawrence, KS
Full-time
Onsite
Mid Level
3+ years expJefferson's Franchise Systems, LLC is dedicated to serving high-quality food in a welcoming atmosphere. The Digital Marketing Manager will be responsible for creating engaging content, managing digital strategies, and collaborating with franchisees to enhance brand messaging and customer engagement.
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Hiring Manager
Arielle Long-Seabra
Responsibilities
Collaborate on Strategic Messaging: Partner with the Director of Marketing on Strategic Messaging annually, bi-annually, and monthly to establish a cadence for talking about strong brand building and traffic driving messages
Capture and Create Content: Establish creative content ideas and capture video and still images using the internal resources available through the Marketing Department for Facebook, Instagram, TikTok, X, LinkedIn, and more
Work with Creative Design resources to develop graphic design content for social and email assets
Develop New Digital Strategies & Outreach: Partner with other members of the Marketing Department and the Director of Marketing on new creative and innovative ways to help keep brand messaging fresh and relevant
Manage Digital & Social Ads and Pages: Place ads on Meta Ads Manager and adjust audiences, targeting and budgets as needed
Help maintain social page accuracy across both brands and all locations
Franchisee Collaboration: Collaborate closely with franchisees to provide social support and creative thinking around expressed initiatives
Data-Driven Insights: Gather and analyze industry and brand-specific data to derive insights, inform decisions, and identify opportunities from ad performance for enhancement
Customer-Centric Campaigns: Partner with the Director of Marketing to develop customer-centric marketing campaigns and partnerships that drive traffic, loyalty, and an educated customer base
Community Management: Oversee and help manage community responses to ads across social media platforms
Asset Management: Upload assets to resource libraries to ensure Franchisees have regular access
Budget Oversight: Ensure Media Spend stays within budgeted goals
Performs other work-related duties as assigned
Qualification
Required
Bachelor's degree in Marketing or Digital Marketing, Sports Marketing, Advertising, Journalism, Communications, Graphic Design, Public Relations, Business Administration, or related field
3 - 5 years of digital marketing experience - ideally in social media or paid media execution
Strong creative instincts and comfort editing short-form video content
A natural understanding of what engages people online - and why
Organized, proactive, and excited to be part of a small but mighty team that likes to win together
Exceptional communication skills for effective collaboration
Innovative mindset with the ability to drive creative marketing strategies
Proficiency in digital marketing platforms, social media, and email marketing
Hands-on experience running campaigns in Meta Ads Manager
Data-driven decision-making capabilities and strong analytical skills
Strong organizational skills with the ability to manage multiple tasks concurrently
Preferred
Prior experience within a multi-location chain or franchise environment is highly desirable
Has a finger on the pulse of real-time sports conversations and cultural moments across college football, the NFL, college basketball, and major professional leagues is highly desirable
Experience in video editing footage is highly desirable
Company
Jefferson's Franchise Systems, LLC
Our mission is to serve the freshest, highest quality food we can offer to the communities we are lucky to be a part of in an atmosphere that makes everyone feel at home whether they’re a large family, a sport enthusiast or a college student looking for some chicken wings.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase