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PNC · 23 hours ago

Senior Portfolio Analytics & Strategy Specialist - Marketing & Customer Analytics

VA - Vienna (22182)

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

PNC is a financial services company focused on delivering the best experience for its customers. The Senior Portfolio Analytics & Strategy Specialist will transform complex engagement data into actionable insights to guide marketing teams and drive strategy and growth within the organization.

BankingFinanceFinancial Services

No H1B

Responsibilities

Audience Selection & Segmentation: Build waterfalls and segmentations for campaign lists; implement targeting rules for precision in ABM campaigns

Test Design & Measurement Planning: Develop campaign test designs with clearly defined KPIs; establish frameworks to measure marketing’s impact on the sales funnel

Analytics & Insights: Execute campaign measurement and generate actionable insights; track engagement and conversion trends across long lead times; use analytics to inform marketing strategy and optimize performance

Dashboards & Reporting: Create modern dashboards (Tableau, Power BI) for campaign performance; deliver reporting that connects marketing activity to funnel progression

Strategic Enablement: Partner with internal teams and external data providers to build ABM capabilities; help define processes and best practices for marketing measurement

Qualification

Account-based marketing analyticsData analyticsPythonTableauHadoopFinancial analysisModel developmentPredictive analyticsAnalytical thinkingIndependent thinkerCommunication skillsStorytelling skills

Required

Experience with account-based marketing analytics required

Proven ability to connect marketing activity to sales funnel progression

Strong technical proficiency in: Python, Hadoop, and Tableau

You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations

You have experience working with and communicating effectively with stakeholders

You have strong storytelling skills with the ability to write and present complex data findings to both technical and non-technical audiences, including senior and executive leadership

You are an independent thinker and learner with the ability to thrive in an evolving environment

Roles at this level typically require a university / college degree

Industry relevant experience is typically 8+ years

Preferred

Analytics experience supporting wealth management or corporate banking accounts is preferred

Analytical Thinking

Credit Risks

Data Analytics

Financial Analysis

Model Development

Operational Risks

Quantitative Models

Risk Appetite

Higher level education such as a Masters degree, PhD, or certifications is desirable

In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered