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Sony Interactive Entertainment · 1 day ago

Change & Go-to-Market Manager

United States, San Mateo, CA

Full-time

Hybrid

Mid, Senior Level

$123K/yr - $185K/yr

5+ years exp

Sony Interactive Entertainment, known for its PlayStation products, is seeking a Change & Go-to-Market Manager to lead strategic commercial initiatives on a global scale. This role involves owning the go-to-market lifecycle, partnering with various teams to enhance customer experiences and drive revenue growth.

Consumer GoodsMusicVideo Games

Work & Life Balance

H1B Sponsor Likely

Responsibilities

Lead the full GTM lifecycle — driving the planning, execution, and delivery of strategic commercial initiatives from insights and positioning through launch, adoption, retention, and continuous optimization

Shape GTM strategy by analysing market trends, competitive intelligence, and customer behaviours to inform positioning and differentiation

Define and track commercial KPIs (adoption, retention, churn, LTV), translating insights into change roadmaps, adoption strategies, and measurable business outcomes

Build scalable GTM playbooks and change management plans — ensuring business readiness, stakeholder alignment, and repeatable best practices across products, markets, and teams

Orchestrate cross-functional execution across global product, engineering, marketing, finance, and operations, with transparent tracking of risks, dependencies, and performance

Partner with Data Science and ML teams to embed predictive models, personalization, and experimentation frameworks

Champion innovation and change leadership through compelling storytelling, executive engagement, and scaling operations with automation, processes, and tooling

Qualification

GTM strategyAgile project managementData fluencyChange managementBusiness readinessExperimentation frameworksStakeholder managementRelevant certificationsCuriosityTransparencyAccountabilityCustomer advocacyCommunication skillsFacilitation skillsGrowth mindsetCollaboration

Required

Minimum 5 years of prior experience in digital commerce, preferably in games, entertainment or technology

Advanced expertise in agile project & product management, with a proven record of delivering complex, high-impact, cross-functional initiatives

Strong data fluency — able to interpret insights, guide decisions, and drive action across the GTM lifecycle

Proven ability to connect strategy to execution, linking strategic goals to operational delivery and measurable commercial outcomes

Experience in business readiness and change management for digital GTM, including pricing, subscriptions, personalization, and growth initiatives

Familiarity with experimentation frameworks and data-driven iteration, leveraging A/B testing and continuous optimization to improve adoption and retention

Exceptional communication, facilitation, and stakeholder management skills, with the ability to influence at executive level

Preferred

Relevant certifications (PMP, PRINCE2, Agile, Prosci) are a plus

Benefits

Medical

Dental

Vision

Matching 401(k)

Paid time off

Wellness program

Coveted employee discounts for Sony products

Bonus package

Company

Sony Interactive Entertainment

Sony Interactive Entertainment is responsible for the PlayStation brand and family of products and services.

Founded in 1993

San Mateo, California, USA

10001+ employees

https://www.sie.com

H1B Sponsorship

Sony Interactive Entertainment has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (290)

2024 (258)

2023 (208)

2022 (279)

2021 (210)

2020 (213)