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BayCare Health System · 3 months ago

Omni-Channel Copywriter

Clearwater, FL

Full-time

Hybrid

Mid Level

3+ years exp

BayCare Health System is one of the largest employers in the Tampa Bay area, consisting of a network of community-based hospitals and health services. They are seeking an Omni-Channel Copywriter to create compelling, patient-centered content across various platforms to enhance health literacy and patient engagement while ensuring brand consistency.

Health CareMedical

Responsibilities

Crafts compelling, patient-centered content across a variety of platforms—including digital, print, email, social media, to support health literacy, patient engagement, and brand consistency

This role requires deep understanding of nuances and tone as it relates to channels copy is written for, ensuring messaging resonates with key audiences across diverse communities

Responsibilities include digital marketing copywriting optimized for SEO/SEM, traditional copywriting and proofing (print OOH etc), and proofing existing copy to reflect BayCare tone for specific advertising mediums

Qualification

CopywritingDigital MarketingSEO/SEMContent CreationCommunication Skills

Required

Bachelor's Degree in Marketing, Communications, Journalism or a related field

3 years related experience

Benefits

Paid time off

Tuition reimbursement

401k match

Additional yearly contribution

Yearly performance appraisals with merit increases

Yearly team award bonus

Community discounts

Company

BayCare Health System

Glassdoor3.9

BayCare is a leading not-for-profit academic health care system that connects individuals and families to a wide range of services at 16 hospitals, including a children’s hospital, and hundreds of other convenient locations throughout the Tampa Bay and central Florida regions.

Founded in 1996

Tampa, Florida, USA

10001+ employees