DICK'S Sporting Goods · 4 months ago
Senior Product Manager, Athlete Identity Data & Analytics (REMOTE)
United States
Full-time
Remote
Mid, Senior Level
$95K/yr - $159K/yr
7+ years expDICK’S Sporting Goods is a leading sports retail company committed to positively impacting lives through sports. They are seeking a Senior Product Manager for Athlete Identity Data & Analytics to define and execute the product strategy for Athlete 360 and Identity products, enhancing personalization and data-driven experiences for over 50 million athletes.
Consumer GoodsE-CommerceSporting GoodsSports
Responsibilities
Define the multi-year product strategy and vision for Identity and Athlete 360 capabilities, building a unified enterprise source of truth that integrates data across transactions, loyalty, marketing, and service interactions to drive billions in revenue
Modernize identity and data capabilities to enable loyalty, personalization, omni-channel experiences, Retail Media, Data Science, and BI with seamless audience creation and consistent athlete insights
Establish and maintain data quality standards, governance frameworks, and activation-ready data models ensuring enterprise-wide trust in athlete data
Partner with Data Science, Engineering, Marketing, Retail Media, and business leaders to define requirements, prioritize initiatives, and scale personalization strategies in collaboration with Data Science, Engineering, and Architecture to drive measurable business impact
Lead the development of athlete identity resolution capabilities (deterministic and probabilistic), enabling accurate athlete identification across all touchpoints and improved athlete engagement
Establish KPIs to measure adoption of athlete profile attributes to drive better campaign performance uplift, and return on investment for Customer 360 data
Define and track metrics to continuously monitor and optimize customer identity data accuracy, leveraging match rates, resolution quality, and attribute validation to enhance data integrity and deepen customer understanding
Translate complex technical concepts into clear business value and executive-ready narratives, evangelizing Athlete 360 capabilities to drive organizational adoption
Manage vendor relationships, evaluate platform optimization opportunities, and lead build-vs-buy decisions
Qualification
Required
7+ years in product management with 4+ years focused on customer data platforms, identity management, or data products
Proven track record building Customer 360 / Single Customer View solutions at enterprise scale (10M+ customer profiles)
Experience partnering with and presenting to SVP/Director-level stakeholders across Marketing, Technology, and Business teams
Deep understanding of identity resolution (deterministic & probabilistic matching), customer data modeling, and data governance
Experience with Customer Data Platforms (e.g., Amperity, Segment, mParticle, Treasure Data, Tealium) or identity management platforms
Knowledge of modern CDP architecture and cloud data warehouses (Snowflake, BigQuery, Redshift, Databricks)
Strong technical fluency: ability to discuss APIs, data architecture, ETL/ELT processes, and system integration with engineering teams
SQL proficiency and experience with BI tools (Tableau, Looker, Power BI, or similar)
Familiarity with Agile/Scrum methodologies and product management tools (Jira, Confluence, Aha!, ProductBoard, Miro)
Expertise defining and tracking product KPIs/OKRs that tie to business outcomes
Strong ability to translate complex technical concepts into executive-ready narratives and business value propositions
Experience writing user stories, managing backlogs, and leading sprint planning
Preferred
Experience in retail, ecommerce, or omnichannel businesses
Background with Retail Media, loyalty programs, or personalization engines
Understanding of retail business models and marketing ROI
Familiarity with data privacy regulations (GDPR, CCPA)
Experience with Amperity or similar enterprise CDPs
Benefits
Incentive
Equity
Benefits
Company
DICK'S Sporting Goods
Dick's Sporting Goods is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment
10001+ employees
H1B Sponsorship
DICK'S Sporting Goods has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (17)
2024 (15)
2023 (13)
2022 (19)
2021 (14)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$3.5B2025-06-06Post Ipo Debt· $2B
2022-01-14Post Ipo Debt· $1.5B
2002-10-16IPO
Leadership Team
Edward W. Stack
Chief Executive Officer & Founder
Lauren Hobart
President and CEO; Member of Board of Directors
Recent News
2026-01-07
2026-01-07
2026-01-05
Company data provided by crunchbase